Top Marine

CMO as a Service for a multinational growth company

This case is a good example of CMO as a Service (Chief Marketing Officer as a Service) for a multinational growth company.

Top Marine is an award-winning Estonian company that has become the leading provider of complete floating pontoon solutions in the Baltics and Nordic countries. They specialize in producing floating solutions and turnkey marina products for consumers and organizations. With their factory set in Närpi, Estonia, they can manage the entire value chain from designing and manufacturing to transportation, installation, and maintenance.

Highlights of the collaboration

+ CMO as a service; Strategic and tactical planning for marketing operations and consulting other commercial processes such as sales development
+ Building a data dashboard to analyze the development
+ Planning, operating and optimizing Google Ads and Facebook marketing
+ Continuous weekly organic posting for social media channels
+ Campaign-based marketing efforts such as email marketing and hyperlocated marketing
+ Boosting international growth by scaling processes to other markets and supporting multinational operations

“The cooperation has been professional and tailor-made since the beginning of the first meeting. There are always clear goals with clear budgets and deadlines. If something needs to be changed, it is changed fast, and budgets are adjusted if necessary. I have taken some work-related manners to my everyday use as a leader of my teams – for example, the simply-prepared reporting whenever we have a meeting. Lots of stupid chatting time is reduced in that way. What I also like about working with Aapo is his proactivity.”
Silver Pütsep, Project Manager, Top Marine Laiturit Oy
“One thing that has always reflected the cooperation with Top Marine is the trust and mutual understanding. Changes and challenges have been met flexibly, goals have been clear and achievable, and communication has been flawless since day one. Everything is dealt with straight out, fair and square, which has created a solid base for exceptional partnership.”
Aapo Kyllönen, Head of Tactical Marketing, Aboad Oy

Service concepts

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.

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