Mint of Finland

The development of digital marketing in B2G, B2B, and B2C businesses

This page has been machine-translated from Finnish to English. While we strive for accuracy, we recommend checking the original Finnish version if possible. 

Mint of Finland is the strongest mint in the euro area and one of the world’s largest coin exporters, with target markets in Europe, Asia, Africa, and Latin America. Its clients for circulation coins and blanks include central banks, ministries of finance, and mints from various countries. Both private individuals and retailers purchase commemorative coins. The company is owned by the Finnish state.


What’s been done

  • + Search engine optimization (SEO) and search engine marketing (SEM) to promote commemorative coin business
  • + Analysis of consumer online store marketing and continuous consulting for development
  • + Targeted thought leadership marketing for international B2G and B2B clients
  • + Setting metrics and key performance indicators for digital marketing strategy, as well as reporting, analysis, and development
  • + Improving marketing effectiveness by optimizing resources and reducing the cost of acquiring high-quality traffic
  • “The success of Mint of Finland’s renewal efforts relies on our ability to work with competent and flexible partners. Aboad’s practical and customer-centric approach has helped us better understand the opportunities in digital marketing. I particularly value their “always customer-focused” attitude.”

    Henna Karjalainen, Vice President Communications, Suomen Rahapaja Oy
  • “The team at Mint of Finland has a refreshingly modern vision for the development of their business in the digital world. Collaborating with them is open and exudes mutual trust. They clearly aim to succeed in the evolving global landscape.”

    Juha Pihkakoski, Chief Executive Officer, Aboad Oy

Service concepts

Growth Marketing Team
Growth Marketing Team

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.

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