Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects. Its mission is to build digitally sustainable solutions by integrating, renewing, reusing, and innovating to avoid digital waste.
Chief Marketing Officer as a Service
Highlights of the collaboration include:
- Close collaboration with the commercial team as a CMO
- Revamping website structure, technical implementation, graphic design, and content
- A content production process and SEO work as part of the website project and ongoing operations
- Building a marketing performance dashboard
- Identifying, reporting, and submitting warm leads to the sales team
- Organic and paid marketing planning and tactical execution
- LinkedIn marketing for ICP and ABM target audiences to raise awareness and increase lead generation
- Ensuring visibility on key search terms with Google advertising
“Anders is a prime example of an organization where it is easy for partners to feel like they belong. The positive spirit of cooperation and a can-do attitude, combined with professionalism and a drive to succeed, create the conditions for success,” says Aapo Kyllönen, Partner and responsible of Tactical & Performance Marketing at Aboad.
What it has been like working with Aboad?
“Working with Aboad is smooth and proactive. The collaboration is characterized by a goal-oriented approach, with the ability to adapt flexibly to changing situations. Communication is clear and transparent, which helps us identify key development areas and enables the evaluation of marketing impact for data-driven business decisions.”
– Terhi Sorvali, CEO, Anders Innovations Oy
Key figures
+278% increase in search results for key searches in 6 months (SEO)
+25% improvement in average session duration year-over-year
+101% increase in Google Ads click-through rate while the number of clicks increased 85% from last year
+200% increase in website conversions over six months
Is CMO as a Service the right choice for you?
Whether you’re a startup aiming to build up your brand or an established company seeking a fresh perspective, CMO as a Service offers a versatile solution. It’s a strategic move for those who value innovation, expertise, and adaptability.
If you wonder how this service would work in your case, book a brief call or contact for more detailed discussion. To find out how our service can benefit you, schedule a short call or reach out to us for a more in-depth conversation.
Book a Meeting