Anders

Lead generation and updating the digital presence in the IT sector

Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects. Its mission is to build digitally sustainable solutions by integrating, renewing, reusing, and innovating to avoid digital waste.

 

 

+278%

increase in search results for key searches in 6 months (SEO)

+25%

improvement in average session duration year-over-year

+101%

increase in Google Ads click-through rate while the number of clicks increased 85% from last year

+200%

increase in website conversions over six months

Highlights of the collaboration

  • + Close collaboration with the commercial team as a CMO
  • + Revamping website structure, technical implementation, graphic design, and content
  • + A content production process and SEO work as part of the website project and ongoing operations
  • + Building a marketing performance dashboard
  • + Identifying, reporting, and submitting warm leads to the sales team
  • + Organic and paid marketing planning and tactical execution
  • + LinkedIn marketing for ICP and ABM target audiences to raise awareness and increase lead generation
  • + Ensuring visibility on key search terms with Google advertising
  • “Working with Aboad is smooth and proactive. The collaboration is characterized by a goal-oriented approach, with the ability to adapt flexibly to changing situations. Communication is clear and transparent, which helps us identify key development areas and enables the evaluation of marketing impact for data-driven business decisions.”

    Terhi Sorvali, CEO, Anders Innovations Oy
  • “Anders is a prime example of an organization where it is easy for partners to feel like they belong. The positive spirit of cooperation and a can-do attitude, combined with professionalism and a drive to succeed, create the conditions for success.”

    Aapo Kyllönen, Partner, Tactical & Performance Marketing, Aboad

Service concepts

Chief Marketing Officer
Chief Marketing Officer

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.

 

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