Consulting in international digital marketing in the FMCG (Fast Moving Consumer Goods) markets
Benecol logo

This page has been machine-translated from Finnish to English. While we strive for accuracy, we recommend checking the original Finnish version if possible. 

Benecol® is a cholesterol-lowering food brand based on Finnish innovation and a registered trademark of Raisio Oyj. The brand is marketed internationally in Europe, North America, and Asia, in addition to Finland.


What’s been done

  • + Long-term consulting on international digital marketing projects.
  • + Supporting in the design and construction of the digital marketing ecosystem.
  • + Tailored training sessions on digital channels and tools for the marketing team.
  • + Consulting on the purchase and procurement of services and solutions.
  • + Implementation of outsourced digital marketing manager service tailored to evolving needs.
  • + Leading digital projects in collaboration with the marketing team.
  • “Cornerstones of our long-standing collaboration have been smooth communication and a strong trust that Aboad will successfully complete various digital marketing projects within agreed-upon timelines. With Aboad’s assistance, we have found customer-centric solutions to tackle challenges related to both digital marketing and technologies.”

    Tiina Pesonen, Digital Marketing Specialist, Raisio Oyj
  • “The Benecol team maintains an open-minded approach to modern collaboration, and their expertise enables them to achieve the best possible results from their service providers. They are receptive to suggestions and make business-driven decisions.”

    Juha Pihkakoski, Chief Executive Officer, Aboad Oy

Service concepts

Growth Marketing Team
Growth Marketing Team
Chief Marketing Officer
Chief Marketing Officer
Marketing Mentor
Marketing Mentor

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.

Learn more about MaaS

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