Activating top-funnel ABM target audiences through multichannel marketing and sales outreach for a SaaS company

Causalytics is a Finnish-based SaaS company helping companies do better data-driven marketing with AI-driven technologies. They provide in-depth digital marketing insights and actions, enabling companies and agencies to increase their ROI.



92,6 %

of the target companies reached with LinkedIn advertising


growth in success rate of all initiated calls compared to the previous period

Highlights of the Demand Generation 360° service

  • + Targeted LinkedIn marketing for various ABM segments
  • + Automated email sequences to decision-makers prior to calling
  • + Gathering and reporting hot lead data to prioritize engaged organizations and individuals
  • + Contacting the target audiences by phone
  • + Providing qualified sales meetings directly in the calendar with potential clients’ decision-makers
  • “We’re quite a demanding customer when it comes to our own marketing/lead generation, as marketing optimisation is our core business. However, the campaign done together with Aboad & Dista exceeded even our high expectations. It was a real pleasure working with professionals who are experts in their fields and always open to new ideas and experiments. The end result was excellent, and the co-operation continues.”

    Fredrik Bjurström, CEO, Causalytics
  • “Working with Causalytics’ team has honestly been one of the most pleasant and inspiring things I’ve done in the past. The enthusiastic drive for analytics, measurement, and growth, added to the boldness of trying new things open-mindedly, point the way to success. Undoubtedly great results and improvement in performance wouldn’t have been possible without the proactivity and growth-driven mindset!”

    Aapo Kyllönen, Partner, Tactical & Performance Marketing Aboad

Service concepts

Demand Generation 360°

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.


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