Active LinkedIn users often wrestle with deciding whether Premium features are worth the investment. In 2024, marketers face yet another decision: the Premium Company Page subscription.
At $99 per month (with annual discount options), it’s natural to hesitate, especially when the basic features seem adequate and the Premium offerings don’t quite justify the price tag.
But that’s where we come in! We’re taking on the challenge of testing this subscription to help you decide if it’s worth your investment.
Let’s test whether LinkedIn Premium Company Page is worth it
We’re approaching this review in two parts: first, examining the initial features, then following up with a blog post about our month-long experience. After all, as marketers know, why write one blog post when you can create two from the same material?
What do Premium Company Pages promise marketers?
LinkedIn promises the following benefits:
“What you get with your Premium Company Page subscription
- Attract and convert more clients: Display a custom call to action, like ’visit your website’ and more on your Page header, posts, and in search results.
- See who’s visited your Page: See up to seven eligible members who visited your Page each week to unlock new business
- Build a credible presence to stand out: Build trust by showcasing a client testimonial at the top of your Page, and more.
- Highlight your business’s strengths: Display awards, certifications, and more on your Page header, posts, and in search results.
- Grow your followers faster: Save time by automatically inviting prospects who have engaged with your content to follow your Page.
- Draft better posts with the help of AI: Optimize your content and save time so you can engage more clients.”
That’s quite a feature list. But here’s the biggest question—one that’s kept many from even considering the investment: Is this a solution in search of a problem?
When I first heard about these features, I didn’t think “Finally, this is what we’ve been waiting for!” Instead, it feels like more tools we might rarely use. Is it like the iPhone—something we didn’t know we wanted until we had it—or more like Google Glass, which nobody wanted at all?
Well, let’s see.
Here’s your grain of salt
Borrowing from Apple, Steve Jobs famously said you can’t please everyone at once—a principle that applies here too. The Premium features might be great or useless for us, but you may find different results. Like Apple’s approach, LinkedIn isn’t trying to please every organization with this solution, which is evident from its pricing and features.
For context, we’re a boutique digital marketing consultancy working with global B2B growth companies and enterprises. We maintain a modest LinkedIn page, and as a small SME. Naturally, a $10 billion market cap company would view this differently. But since SMEs are the backbone of the business world, let’s give this a try.
Features of the LinkedIn Premium Company Profile: A detailed breakdown
Let’s examine each feature one by one and give an honest review of what they actually offer.
1: You get a button
They market it as a way to “Attract and convert more clients across LinkedIn,” but let’s be real—it’s just a button where you can add a call to action.
Not convinced yet? Let’s see what else is on offer.
2: See LinkedIn Company page visits
Okay, this might be interesting. You can see up to seven users per week who have visited your LinkedIn page.
The most surprising revelation? Just how few people actually visit LinkedIn company pages.
3: Show custom testimonials in your profile
This feature lets you add custom client testimonials.
The concept is solid—especially for those of us with strong reference cases and happy customers. However, there’s a significant limitation: you’re restricted to one testimonial of 250 characters. When clients give us glowing reviews, we’d rather not ask them to keep it brief, if you catch my drift.
So here’s the question: is this worth paying for? Or should you just utilize the cover image like I’ve done on my personal profile?
4: Highlighting credibility with prizes and awards
This feature lets you showcase your awards and achievements. Since our success metrics are measured in bank accounts and market share, we’ll skip this one. But if you’ve got those Cannes Lions or “Top 20 Under 20” awards, here’s where they’d go.
5: AI-powered writing assistance
I can’t help but chuckle that they’ve included this in the paid suite. If you haven’t already found an AI platform for your LinkedIn posting, I suppose this could be worth trying.
6: Auto-invite people who engage with your company profile
Now this could actually be useful, though some might find it a bit intrusive.
7: Get discounts on 3rd party services
Offering discounts (https://www.linkedin.com/help/linkedin/answer/a6278223) and benefits for third-party platforms is nice, but it’s debatable whether this justifies the investment.
8: Invite followers of similar pages to follow yours
So, beyond automatic invitations for content engagement, users can now receive invites simply for following similar pages. This feels about as welcome as those countless newsletter invitations from someone you briefly met in a conference coffee queue 12 years ago. Brilliant.
9: Dynamic Company Profile cover image
You can turn your company profile background image into a slideshow.
That’s it.
And that concludes our feature rundown. Yes, I’m being rather critical in this review, but I make no apologies. LinkedIn has proven they can create valuable Premium features for personal profiles—they should aim higher here.
At this point, does it seem like it’s worth the money?
With what I see offered here and what you’re expected to invest in it, it doesn’t seem worth the money. Is $99 a lot or not? It depends, and someone might find it worth it or low enough that it doesn’t matter. But I would still want to use even a single dollar on something useful rather than useless.
If this weren’t a trial, but I had paid for it for a month, I’d jump on a plane and go to our board chairman’s house to plead to get fired for making such a mistake.
At this point, it does not seem ready to be a paid subscription option for the majority of companies.
But let’s give it a chance
I’m not often wrong, but it has been known to happen, and I’m happy to admit it when I am. So, now we will experience this Premium for a month and report back to you whether I was wrong with my initial analysis.
Also read:
5 Examples of LinkedIn Advertising Strategies for B2B