MacGregor

What began as a three-month pilot has evolved into a deeply integrated collaboration over the past two years.

MacGregor enables sustainable global maritime and offshore operations by maximizing efficiency in cargo and load handling. With decades of experience, a global presence, and a strong portfolio of innovative technologies and services, the company creates lifetime value for shipowners and operators.

MacGregor solutions are designed to perform with the sea, helping customers enhance safety, reduce environmental impact, and optimize operational efficiency, from newbuilds to upgrades and modernizations.

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MacGregor in numbers

2,000

employees

€830M

in sales (2025)

countries

50%

of merchant ships globally sail with MacGregor equipment

Highlights of the service

+ Strategic and tactical collaboration to enable marketing modernization in digital
+ Lead generation, campaign work, and behavioral customer data insights
+ Customized dashboards for campaign and development tracking
+ Consulting, planning, and building tools and processes to enable a structured, improving marketing approach
+ Marketing maturity analysis and development roadmap creation and implementations
+ Proactive, transparent, and engaged collaboration
+ Account-Based Marketing development to maximize customer lifetime value
+ Leveraging tailored AI solutions across sales and marketing processes

“We were looking for a partner to help us move from traditional marketing to a targeted, data-driven digital approach, and Aboad was a perfect match. As a lean team managing everything globally, finding time for development is a constant challenge. Having a partner who brings deep knowledge to test new ideas and build scalable models has been the key to this change. Today we target our audiences with precision and measure results in a way that simply wasn’t possible before.”
Janina Aalto, Senior Marketing Manager, MacGregor
“The people at MacGregor share our approach to marketing: open to innovation, yet deeply pragmatic and results-focused. This alignment has made the collaboration rewarding and enabled them to achieve gains faster and more cost-efficiently than typically seen in the market.”
Juha Pihkakoski, Chief Executive Officer, Aboad

Service applied

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.

Learn more about MaaS