Caplan

Account-Based Marketing Boosting Growth for an Industrial Expert Company
Caplan logo

Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries, including industrial equipment and machine design, technical calculations, project management, electrical network design, and smart digital solutions.

 

 

+221%

increase in search results for key searches in 6 months (SEO)

236

new warm prospects identified as a result of marketing

83,9%

of prospects were validated as MQLs

+476%

increase in key content page views on the website from last year (avg. session duration over 3 minutes)

Highlights of the service

  • + CMO and Growth Marketing Team as a service
  • + Strategic and tactical marketing planning together with sales management
  • + Website development (UX) and content and technical search engine optimization (SEO)
  • + Lead reporting and validation process for sales
  • + Precisely targeted Account-Based Marketing (ABM) to boost awareness among key decision-makers in potential organizations
  • + Organic and paid multi-channel digital marketing, for example: LinkedIn, Google, Meta, and email marketing
  • + Proactive analysis and optimization of target groups and means using the growth testing model
  • + Extensive content creation process utilizing the latest AI technologies
  • “At Caplan Oy, we prioritize our customers’ ability to fully benefit from our services, which is only possible when our services are consistently findable and available. Our collaboration with Aboad is professional, systematic, and efficient – but also innovative. This partnership allows us to concentrate our own marketing efforts on areas where our expertise is most critical. Thanks to this strong cooperation, our current marketing accurately reflects our brand. We have successfully met our ambitious goals, and ongoing development ensures consistent performance. Financially, our marketing investments with Aboad remain well within budget. In addition to the positive marketing metrics, the reduced workload effectively offsets the investment cost. We are extremely satisfied with our partnership and confidently recommend Aboad’s services to others.”

    Harri Sepponen, Sales Director, Caplan Oy
  • “Working with Caplan is straightforward and effective. Communication is clear, goals are well-defined, and a strong sense of trust allows for bold planning and testing. This partnership creates positive momentum toward shared objectives. Additionally, the collaboration is always enjoyable and honest, yet inspiring, leaving you feeling uplifted after each meeting.”

    Aapo Kyllönen, Partner, Tactical & Performance Marketing, Aboad

Service applied

Chief Marketing Officer
CMO as a Service
Growth Marketing Team

”Do you work like this with all your clients?”

Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.

 

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