Caplan
Account-Based Marketing Boosting Growth for an Industrial Expert CompanyCaplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries, including industrial equipment and machine design, technical calculations, project management, electrical network design, and smart digital solutions.
increase in search results for key searches in 6 months (SEO)
new warm prospects identified as a result of marketing
of prospects were validated as MQLs
increase in key content page views on the website from last year (avg. session duration over 3 minutes)
Highlights of the service
- + CMO and Growth Marketing Team as a service
- + Strategic and tactical marketing planning together with sales management
- + Website development (UX) and content and technical search engine optimization (SEO)
- + Lead reporting and validation process for sales
- + Precisely targeted Account-Based Marketing (ABM) to boost awareness among key decision-makers in potential organizations
- + Organic and paid multi-channel digital marketing, for example: LinkedIn, Google, Meta, and email marketing
- + Proactive analysis and optimization of target groups and means using the growth testing model
- + Extensive content creation process utilizing the latest AI technologies
Service applied


”Do you work like this with all your clients?”
Our clients are often delighted with the service and ask, ”Do you work like this with all your clients?”. The answer is simple – this is the only way we work. That’s because making things together brings the best results.
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