{"id":118583,"date":"2025-02-12T06:43:00","date_gmt":"2025-02-12T04:43:00","guid":{"rendered":"https:\/\/www.aboad.fi\/?p=118583"},"modified":"2025-02-10T12:48:49","modified_gmt":"2025-02-10T10:48:49","slug":"aboads-playbook-of-excellence","status":"publish","type":"post","link":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/","title":{"rendered":"Aboad\u2019s Playbook of Excellence"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We&#8217;re proud to say that our service quality receives praise from our clients\u2014from our high quality standards to our purposefully designed and implemented processes. This excellence is intentional.<br><br>One of our key tools is the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.<br><br>We&#8217;re now making this documentation public to demonstrate our accountability and to help anyone who might find it valuable. Keep in mind that this document works within our internal context alongside other processes and documentation. While you might not understand every detail, you&#8217;ll understand the main ideas.<br><br><a href=\"https:\/\/docs.google.com\/document\/d\/1pt0oVoLADKnMyzzn63qRt2EKIMLxmDH3CokOzEStrX0\/edit?usp=drivesdk\">Go read our latest Playbook of Excellence ><\/a><br><br>As a living document, you&#8217;ll see occasional updates.<\/p>\n\n\n<div class=\"\"><div class='_form_53'><\/div><script type='text\/javascript' src='https:\/\/aboad.activehosted.com\/f\/embed.php?static=0&id=53&6A8C0D6C12FB4&nostyles=0&preview=0'><\/script><\/div>","protected":false},"excerpt":{"rendered":"<p>We&#8217;re proud to say that our service quality receives praise from our clients\u2014from our high quality standards to our purposefully designed and implemented processes. This excellence is intentional. One of our key tools is the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients. We&#8217;re now making this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":118584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-118583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-processes"],"acf":{"form":false,"form_shortcode":"[activecampaign form=41 css=1]","social_post":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aboad\u2019s Playbook of Excellence - Aboad<\/title>\n<meta name=\"description\" content=\"Explore the the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aboad\u2019s Playbook of Excellence - Aboad\" \/>\n<meta property=\"og:description\" content=\"Explore the the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/\" \/>\n<meta property=\"og:site_name\" content=\"Aboad\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T04:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juha Pihkakoski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juha Pihkakoski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/\"},\"author\":{\"name\":\"Juha Pihkakoski\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#\\\/schema\\\/person\\\/01c79c136ca11eda99784a4993ea90dd\"},\"headline\":\"Aboad\u2019s Playbook of Excellence\",\"datePublished\":\"2025-02-12T04:43:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/\"},\"wordCount\":123,\"publisher\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aboad.fi\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Playbook-blog-visuals-tn.png\",\"articleSection\":[\"Processes\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/\",\"url\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/\",\"name\":\"Aboad\u2019s Playbook of Excellence - Aboad\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aboad.fi\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Playbook-blog-visuals-tn.png\",\"datePublished\":\"2025-02-12T04:43:00+00:00\",\"description\":\"Explore the the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aboad.fi\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Playbook-blog-visuals-tn.png\",\"contentUrl\":\"https:\\\/\\\/www.aboad.fi\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Playbook-blog-visuals-tn.png\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/aboads-playbook-of-excellence\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aboad\u2019s Playbook of Excellence\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/\",\"name\":\"Aboad - Marketing as a Service\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#organization\"},\"alternateName\":\"Aboad Oy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#organization\",\"name\":\"Aboad - Marketing as a Service\",\"alternateName\":\"Aboad Oy\",\"url\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.aboad.fi\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cropped-cropped-logo-copy-2.png\",\"contentUrl\":\"https:\\\/\\\/www.aboad.fi\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/cropped-cropped-logo-copy-2.png\",\"width\":512,\"height\":512,\"caption\":\"Aboad - Marketing as a Service\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/#\\\/schema\\\/person\\\/01c79c136ca11eda99784a4993ea90dd\",\"name\":\"Juha Pihkakoski\",\"url\":\"https:\\\/\\\/www.aboad.fi\\\/en\\\/blog\\\/author\\\/juhaaboad-fi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aboad\u2019s Playbook of Excellence - Aboad","description":"Explore the the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/","og_locale":"en_US","og_type":"article","og_title":"Aboad\u2019s Playbook of Excellence - Aboad","og_description":"Explore the the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.","og_url":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/","og_site_name":"Aboad","article_published_time":"2025-02-12T04:43:00+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-1.png","type":"image\/png"}],"author":"Juha Pihkakoski","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-1.png","twitter_misc":{"Written by":"Juha Pihkakoski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#article","isPartOf":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/"},"author":{"name":"Juha Pihkakoski","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/person\/01c79c136ca11eda99784a4993ea90dd"},"headline":"Aboad\u2019s Playbook of Excellence","datePublished":"2025-02-12T04:43:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/"},"wordCount":123,"publisher":{"@id":"https:\/\/www.aboad.fi\/en\/#organization"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-tn.png","articleSection":["Processes"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/","url":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/","name":"Aboad\u2019s Playbook of Excellence - Aboad","isPartOf":{"@id":"https:\/\/www.aboad.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#primaryimage"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-tn.png","datePublished":"2025-02-12T04:43:00+00:00","description":"Explore the the Playbook of Excellence, which helps us maintain the pillars of successful service delivery for our clients.","breadcrumb":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#primaryimage","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-tn.png","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Playbook-blog-visuals-tn.png","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.aboad.fi\/en\/blog\/aboads-playbook-of-excellence\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aboad.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Aboad\u2019s Playbook of Excellence"}]},{"@type":"WebSite","@id":"https:\/\/www.aboad.fi\/en\/#website","url":"https:\/\/www.aboad.fi\/en\/","name":"Aboad - Marketing as a Service","description":"","publisher":{"@id":"https:\/\/www.aboad.fi\/en\/#organization"},"alternateName":"Aboad Oy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aboad.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aboad.fi\/en\/#organization","name":"Aboad - Marketing as a Service","alternateName":"Aboad Oy","url":"https:\/\/www.aboad.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","width":512,"height":512,"caption":"Aboad - Marketing as a Service"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/person\/01c79c136ca11eda99784a4993ea90dd","name":"Juha Pihkakoski","url":"https:\/\/www.aboad.fi\/en\/blog\/author\/juhaaboad-fi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts\/118583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/comments?post=118583"}],"version-history":[{"count":1,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts\/118583\/revisions"}],"predecessor-version":[{"id":118588,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts\/118583\/revisions\/118588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media\/118584"}],"wp:attachment":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media?parent=118583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/categories?post=118583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/tags?post=118583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}