{"id":118567,"date":"2025-02-05T06:44:00","date_gmt":"2025-02-05T04:44:00","guid":{"rendered":"https:\/\/www.aboad.fi\/?p=118567"},"modified":"2025-02-04T11:10:45","modified_gmt":"2025-02-04T09:10:45","slug":"case-lead-generation-and-updating-the-digital-presence-in-the-it-sector","status":"publish","type":"post","link":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/","title":{"rendered":"Case: Lead Generation and Updating the Digital Presence in the IT Sector"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/anders.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anders<\/a> is an agile and experienced IT company specializing in open-source technologies and public-sector projects. Its mission is to build digitally sustainable solutions by integrating, renewing, reusing, and innovating to avoid digital waste.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chief Marketing Officer as a Service<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Highlights of the collaboration include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Close collaboration with the commercial team as a CMO<\/li>\n\n\n\n<li>Revamping website structure, technical implementation, graphic design, and content<\/li>\n\n\n\n<li>A content production process and SEO work as part of the website project and ongoing operations<\/li>\n\n\n\n<li>Building a marketing performance dashboard<\/li>\n\n\n\n<li>Identifying, reporting, and submitting warm leads to the sales team<\/li>\n\n\n\n<li>Organic and paid marketing planning and tactical execution<\/li>\n\n\n\n<li>LinkedIn marketing for ICP and ABM target audiences to raise awareness and increase lead generation<\/li>\n\n\n\n<li>Ensuring visibility on key search terms with Google advertising<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAnders is a prime example of an organization where it is easy for partners to feel like they belong. The positive spirit of cooperation and a can-do attitude, combined with professionalism and a drive to succeed, create the conditions for success,\u201d says<em> <\/em>Aapo Kyll\u00f6nen, Partner and responsible of Tactical &amp; Performance Marketing at Aboad.<br><br><strong>What it has been like working with Aboad?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center has-background has-medium-font-size\" style=\"border-style:none;border-width:0px;border-radius:40px;background:linear-gradient(135deg,rgb(0,208,132) 0%,rgb(155,81,224) 99%)\"><blockquote><p><em>\u201cWorking with Aboad is smooth and proactive. The collaboration is characterized by a goal-oriented approach, with the ability to adapt flexibly to changing situations. Communication is clear and transparent, which helps us identify key development areas and enables the evaluation of marketing impact for data-driven business decisions.\u201d<\/em><br><br>&#8211; Terhi Sorvali, CEO, Anders Innovations Oy<\/p><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key figures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+278%<\/strong> increase in search results for key searches in 6 months (SEO)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+25% <\/strong>improvement in average session duration year-over-year<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+101%<\/strong> increase in Google Ads click-through rate while the number of clicks increased 85% from last year<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>+200% <\/strong>increase in website conversions over six months<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<section id=\"cta-block-block_9f27070668665bca37422650fc15fc92\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>Is CMO as a Service the right choice for you?<\/h2>\n<p><!-- wp:paragraph --><\/p>\n<p>Whether you\u2019re a startup aiming to build up your brand or an established company seeking a fresh perspective, CMO as a Service offers a versatile solution. It\u2019s a strategic move for those who value innovation, expertise, and adaptability.<\/p>\n<p><!-- \/wp:paragraph --> <!-- wp:paragraph --><\/p>\n<p>If you wonder how this service would work in your case, book a brief call or <a href=\"https:\/\/www.aboad.fi\/en\/contact\/\">contact<\/a> for more detailed discussion. To find out how our service can benefit you, schedule a short call or <a href=\"https:\/\/www.aboad.fi\/en\/contact\/\">reach out<\/a> to us for a more in-depth conversation.<!-- \/wp:paragraph --><\/p>\n              <a class=\"button\" href=\"https:\/\/calendly.com\/aboad-team\/15-minute-call\" target=\"_blank\">Book a Meeting<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.aboad.fi\/en\/company\/marketing-as-a-service\/\"><strong>Learn more about MaaS ><\/strong><\/a> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.aboad.fi\/en\/services\/cmo-as-a-service\/\"><strong>CMO as a Service ><\/strong><\/a> <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/www.aboad.fi\/en\/references\/\"><strong>See reference cases ><\/strong><\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects. Its mission is to build digitally sustainable solutions by integrating, renewing, reusing, and innovating to avoid digital waste. Chief Marketing Officer as a Service Highlights of the collaboration include: \u201cAnders is a prime example of an organization where it is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":118543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[69,70],"class_list":["post-118567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-case","tag-cmo-as-a-service"],"acf":{"form":false,"form_shortcode":"[activecampaign form=41 css=1]","social_post":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Lead Generation and Updating the Digital Presence in the IT Sector - Aboad<\/title>\n<meta name=\"description\" content=\"CMO as a Service for Anders \u2013 Boosting lead generation with a website revamp, SEO, content, and strategic LinkedIn &amp; Google marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Lead Generation and Updating the Digital Presence in the IT Sector - Aboad\" \/>\n<meta property=\"og:description\" content=\"CMO as a Service for Anders \u2013 Boosting lead generation with a website revamp, SEO, content, and strategic LinkedIn &amp; Google marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Aboad\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-05T04:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Anders-refe-some.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aapo Kyll\u00f6nen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Anders-refe-some.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aapo Kyll\u00f6nen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\"},\"author\":{\"name\":\"Aapo Kyll\u00f6nen\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/person\/1aab10467eadaa41e4f6a7a231e49494\"},\"headline\":\"Case: Lead Generation and Updating the Digital Presence in the IT Sector\",\"datePublished\":\"2025-02-05T04:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\"},\"wordCount\":305,\"publisher\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg\",\"keywords\":[\"case\",\"cmo as a service\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\",\"url\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\",\"name\":\"Case: Lead Generation and Updating the Digital Presence in the IT Sector - Aboad\",\"isPartOf\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg\",\"datePublished\":\"2025-02-05T04:44:00+00:00\",\"description\":\"CMO as a Service for Anders \u2013 Boosting lead generation with a website revamp, SEO, content, and strategic LinkedIn & Google marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage\",\"url\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg\",\"contentUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg\",\"width\":1200,\"height\":750,\"caption\":\"Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aboad.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case: Lead Generation and Updating the Digital Presence in the IT Sector\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#website\",\"url\":\"https:\/\/www.aboad.fi\/en\/\",\"name\":\"Aboad - Marketing as a Service\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\"},\"alternateName\":\"Aboad Oy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aboad.fi\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\",\"name\":\"Aboad - Marketing as a Service\",\"alternateName\":\"Aboad Oy\",\"url\":\"https:\/\/www.aboad.fi\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png\",\"contentUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png\",\"width\":512,\"height\":512,\"caption\":\"Aboad - Marketing as a Service\"},\"image\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/person\/1aab10467eadaa41e4f6a7a231e49494\",\"name\":\"Aapo Kyll\u00f6nen\",\"url\":\"https:\/\/www.aboad.fi\/en\/blog\/author\/aapoaboad-fi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case: Lead Generation and Updating the Digital Presence in the IT Sector - Aboad","description":"CMO as a Service for Anders \u2013 Boosting lead generation with a website revamp, SEO, content, and strategic LinkedIn & Google marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/","og_locale":"en_US","og_type":"article","og_title":"Case: Lead Generation and Updating the Digital Presence in the IT Sector - Aboad","og_description":"CMO as a Service for Anders \u2013 Boosting lead generation with a website revamp, SEO, content, and strategic LinkedIn & Google marketing.","og_url":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/","og_site_name":"Aboad","article_published_time":"2025-02-05T04:44:00+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Anders-refe-some.jpg","type":"image\/jpeg"}],"author":"Aapo Kyll\u00f6nen","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/02\/Anders-refe-some.jpg","twitter_misc":{"Written by":"Aapo Kyll\u00f6nen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#article","isPartOf":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/"},"author":{"name":"Aapo Kyll\u00f6nen","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/person\/1aab10467eadaa41e4f6a7a231e49494"},"headline":"Case: Lead Generation and Updating the Digital Presence in the IT Sector","datePublished":"2025-02-05T04:44:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/"},"wordCount":305,"publisher":{"@id":"https:\/\/www.aboad.fi\/en\/#organization"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg","keywords":["case","cmo as a service"],"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/","url":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/","name":"Case: Lead Generation and Updating the Digital Presence in the IT Sector - Aboad","isPartOf":{"@id":"https:\/\/www.aboad.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg","datePublished":"2025-02-05T04:44:00+00:00","description":"CMO as a Service for Anders \u2013 Boosting lead generation with a website revamp, SEO, content, and strategic LinkedIn & Google marketing.","breadcrumb":{"@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#primaryimage","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg","width":1200,"height":750,"caption":"Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects."},{"@type":"BreadcrumbList","@id":"https:\/\/www.aboad.fi\/en\/blog\/case-lead-generation-and-updating-the-digital-presence-in-the-it-sector\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aboad.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Case: Lead Generation and Updating the Digital Presence in the IT Sector"}]},{"@type":"WebSite","@id":"https:\/\/www.aboad.fi\/en\/#website","url":"https:\/\/www.aboad.fi\/en\/","name":"Aboad - Marketing as a Service","description":"","publisher":{"@id":"https:\/\/www.aboad.fi\/en\/#organization"},"alternateName":"Aboad Oy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aboad.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aboad.fi\/en\/#organization","name":"Aboad - Marketing as a Service","alternateName":"Aboad Oy","url":"https:\/\/www.aboad.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","width":512,"height":512,"caption":"Aboad - Marketing as a Service"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/person\/1aab10467eadaa41e4f6a7a231e49494","name":"Aapo Kyll\u00f6nen","url":"https:\/\/www.aboad.fi\/en\/blog\/author\/aapoaboad-fi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts\/118567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/comments?post=118567"}],"version-history":[{"count":7,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts\/118567\/revisions"}],"predecessor-version":[{"id":118582,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/posts\/118567\/revisions\/118582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media\/118543"}],"wp:attachment":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media?parent=118567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/categories?post=118567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/tags?post=118567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}