{"id":118503,"date":"2025-01-15T06:18:00","date_gmt":"2025-01-15T04:18:00","guid":{"rendered":"https:\/\/www.aboad.fi\/?p=118503"},"modified":"2025-01-14T15:36:38","modified_gmt":"2025-01-14T13:36:38","slug":"how-marketing-mentorship-transformed-global-marketing-leader","status":"publish","type":"post","link":"https:\/\/www.aboad.fi\/en\/blog\/how-marketing-mentorship-transformed-global-marketing-leader\/","title":{"rendered":"How Marketing Mentorship Transformed Global Marketing Leader"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketing today is so vast and complex that no one\u2014not even the very best\u2014should face it alone. Marketing leaders often find themselves in a position where it&#8217;s difficult to gauge their plans&#8217; potential, even with their supportive teams and management.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In these moments, marketing mentorship steps in to accelerate growth, improve decision-making, and help individuals reach their full potential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing Mentorship as a service<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aboad.fi\/en\/services\/marketing-mentor\/\">Marketing Mentor<\/a> is a specialized service offered by Aboad that helps businesses develop and enhance various aspects of their marketing operations, both at the organizational and personnel level. This service is particularly valuable for companies and individuals seeking to strengthen their marketing expertise and achieve sustainable growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Key features of the Marketing Mentor service include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular mentoring sessions with a dedicated marketing expert<\/li>\n\n\n\n<li>Practical tools and frameworks for marketing development<\/li>\n\n\n\n<li>Help in creating concrete plans and approaches<\/li>\n\n\n\n<li>Support in implementing marketing activities<\/li>\n\n\n\n<li>Guidance in measuring and analyzing results<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The service is flexible and adaptable to businesses of all sizes and industries, making it an ideal solution for companies looking to build their marketing capabilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real-world marketing mentorship success story<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A standout success in our mentorship program has been our four-year collaboration with <a href=\"https:\/\/www.linkedin.com\/in\/mikko-tuomaala\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mikko Tuomaala<\/a> during his time as the Global Head of Marketing at <a href=\"https:\/\/www.fastems.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fastems<\/a>\u2014the world&#8217;s leading provider of flexible automation solutions for metalworking industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.aboad.fi\/en\/case\/mentoring-a-global-head-of-marketing-to-industry-leadership\/\">Want to learn more? Check out the short case study of the Marketing Mentor service offered &gt;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this Q&amp;A with Mikko, he shares his insights about his mentoring journey with <a href=\"https:\/\/www.linkedin.com\/in\/juhapihkakoski\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aboad&#8217;s Chief Executive Officer Juha<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"750\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Mikko-Tuomaala-1.jpg\" alt=\"\" class=\"wp-image-118508\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Mikko-Tuomaala-1.jpg 1200w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Mikko-Tuomaala-1-800x500.jpg 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Mikko-Tuomaala-1-768x480.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">Mikko Tuomaala believes the best ideas emerge from conversations between curious people. This belief led him to seize an opportunity for mentorship.<\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-purple-color has-alpha-channel-opacity has-vivid-purple-background-color has-background is-style-dots\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Many professionals recognize the value of mentorship and coaching but hesitate to pursue it. What motivated you to take this step?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;When I started as Global Head of Marketing of Fastems in the fall of 2019, I realized there was so much to learn and my concepts and ideas were far from perfect. I randomly bumped into a webinar by Juha in early 2020 and afterwards contacted him about mentoring, as he was presenting interesting frameworks and ideas. I suspected our minds could meet, and that&#8217;s what happened. I&#8217;m a person who likes and benefits greatly from sparring discussions. For me, it&#8217;s obvious that the best ideas are developed in the context of a conversation between two curious people. That&#8217;s why I took the initiative when I saw the chance.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What types of marketing professionals could benefit most from marketing mentorship?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Especially those in the early years of their careers, but also more experienced professionals, where the sparring is more collegial. The majority of SMEs have limited capacity to develop their marketing leaders, and getting external support can be very useful.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What key improvements have you seen in your life and work during this period, both directly from the mentoring sessions and otherwise?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Juha&#8217;s mentoring was a great support, especially during the first three years in my new role. I took many of my initial thoughts and concepts to discussion, which increased my overall confidence and made my learning curve much faster. Getting senior marketing insight into my doings was something my home organization could only partially provide. Talks with Juha helped me to make sense of my work, which helped in staying focused and energized as I was not alone with the issues I was facing. I also had an &#8216;anonymous&#8217; setting to discuss them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many Fastems&#8217; internal development projects benefited from the fresh perspectives we developed. These would include sales development, team roles, and demand generation strategies. Developing my strategic marketing framework and marketing director skill profile was especially helpful as well.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-text-align-center has-background has-medium-font-size\" style=\"border-style:none;border-width:0px;border-radius:40px;background:linear-gradient(135deg,rgb(0,208,132) 0%,rgb(155,81,224) 99%)\"><blockquote><p><em>\u201cMany Fastems&#8217; internal development projects benefited from the fresh perspectives we developed.\u201d<\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">After these four years, I feel confident saying that I know what I&#8217;m doing when it comes to leading international B2B marketing. Juha&#8217;s experience and insight has given me a &#8216;reference group&#8217; view on my performance, which has been both challenging and rewarding. Thanks, Juha, for enabling the journey for me!&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/mikko-tuomaala\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Mikko Tuomaala and get in in touch on LinkedIn ><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-purple-color has-alpha-channel-opacity has-vivid-purple-background-color has-background is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Unlock your potential with marketing mentorship<strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"698\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Juha-Pihkakoski-2.png\" alt=\"\" class=\"wp-image-118510\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Juha-Pihkakoski-2.png 1200w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Juha-Pihkakoski-2-800x465.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/Juha-Pihkakoski-2-768x447.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Want to find out whether the Marketing Mentor service could support your and your organization\u2019s growth journey to the top of your industry? <a href=\"https:\/\/calendly.com\/aboad-juha\/30-min-on-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch with Juha Pihkakoski to discuss more &gt;<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A standout example of our marketing mentorship service is our work with a Global Marketing Leader at the world&#8217;s top provider of flexible automation solutions for metalworking.<\/p>\n","protected":false},"author":2,"featured_media":118504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[67],"class_list":["post-118503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-marketing-mentor"],"acf":{"form":false,"form_shortcode":"[activecampaign form=41 css=1]","social_post":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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