{"id":11725,"date":"2022-03-17T20:12:21","date_gmt":"2022-03-17T18:12:21","guid":{"rendered":"https:\/\/www.aboad.fi\/?page_id=11725"},"modified":"2022-06-26T22:05:52","modified_gmt":"2022-06-26T19:05:52","slug":"lean-marketing","status":"publish","type":"page","link":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/","title":{"rendered":"Lean marketing"},"content":{"rendered":"\n<section id=\"heading-block-block_6231bfc642a7b\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Lean marketing<\/h1>\n      \n            <span>Lean marketing as a framework enables business-driven and objective-based marketing. It is based on eliminating waste, continuous learning from your audience, focusing on things that work, and cutting those that don&#8217;t. <\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_6210febb50704\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210febb50704\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_6210febb50704 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/lean-marketing-framwork-level-animation-SQ.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/lean-marketing-framwork-level-animation-SQ.png 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/lean-marketing-framwork-level-animation-SQ-300x300.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <h3>Why lean marketing?<\/h3>\n<p>Lean marketing challenges the whole company&#8217;s existing operating models to be better, more efficient, and profitable. By minimizing waste and maximizing profitability, everyone can focus on the essential core operations as frictionlessly as possible.<\/p>\n<p>Lean mindset creates the basis for all marketing efforts and enables the execution of diverse strategies, frameworks and tactics. Each marketing measure, such as a choice of channel or ad content, must be planned in line with the business objectives.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_6210fef550706\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Lean marketing objectives<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Constantly evolving processes and results                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Quickly learning from you audience in different stages of the customer acquisition funnel                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Reducing waste of money and other resources                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Maximizing revenue and perceived end customer value                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Scaling and mass customization of the production and results through different channels                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Completely business-driven marketing                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_6210ff4a5070f\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box after \"\n                        data-aos=fade-right            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210ff4a5070f\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_6210ff4a5070f {\n                  background-image:  url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/how-does-lean-marketing-work.png');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <h3>How does lean marketing work?<\/h3>\n<p>The framework we have developed starts from the business objective level, and efforts are refined down to the content level. The business&#8217;s key performance indicators (KPI) are split up to cover all the different levels of marketing.<\/p>\n<p>When the planning phase has been completed and marketing operations are up and running, learning from customers and your audiences&#8217; behaviour indicates what&#8217;s working and what&#8217;s not. These learnings are then taken to the higher levels of the model and eventually guide the whole business in the long run.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_6210ff7f50711\" class=\"content-block\">\n  <div class=\"content-block--wrapper \" >\n    <div class=\"content-block--content \">\n            <h2>The phases of lean marketing<\/h2>\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item   before \"\n                        data-aos=fade-right            data-aos-duration=500            data-aos-delay=250            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210ff7f50711\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_6210ff7f50711 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--grey\">\n              <h3>1. Planning (and development)<\/h3>\n<p>High-quality planning consists of customer understanding and finding the proper channels and content for the testing process. The following test rounds focus more on working on the learnings found in the analysis phase.<\/p>\n                          <\/div>\n          <\/div>\n                  <div\n            class=\"content-block--item   before \"\n                        data-aos=fade-right            data-aos-duration=500            data-aos-delay=500            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210ff7f50711\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_6210ff7f50711 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--grey\">\n              <h3>2. Execution<\/h3>\n<p>Implementing, optimizing, and finessing marketing efforts take place in the execution phase. It is crucial to measure the progress, enabling agile micro-level learning on what works and what doesn&#8217;t.<\/p>\n                          <\/div>\n          <\/div>\n                  <div\n            class=\"content-block--item   before \"\n                        data-aos=fade-right            data-aos-duration=500            data-aos-delay=750            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210ff7f50711\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_6210ff7f50711 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--grey\">\n              <h3>3. Measurement<\/h3>\n<p>Measuring gives a numeric view of the success. It&#8217;s meant to find differences and enable learnings from lower levels to be implemented upwards on the lean marketing framework.<\/p>\n                          <\/div>\n          <\/div>\n                  <div\n            class=\"content-block--item   before \"\n                        data-aos=fade-right            data-aos-duration=500            data-aos-delay=1000            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210ff7f50711\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_6210ff7f50711 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--grey\">\n              <h3>4. Analysis<\/h3>\n<p>The analysis is meant to bring learnings for future development, taking all aspects of business into account, not only marketing. The results are then taken into the planning phase to boost further development and restart the process.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_6210ffd050716\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6210ffd050716\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_6210ffd050716 {\n                  background-image:  url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/from-micro-to-macro-lean.png');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <h3>From micro-level lessons to macro-level decisions<\/h3>\n<p>The continuous lean marketing processes (phases 1\u20134) take place on each step of the lean marketing framework, from the business objective level down to a single piece of content, such as a single ad. Process flowthrough time varies from a few days to a year or even more on the upper levels. Micro learning happens rapidly on the lower levels, while macro learning occurs on the upper strategic levels.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_6231c274f47bf\" class=\"content-block\">\n  <div class=\"content-block--wrapper \" >\n    <div class=\"content-block--content \">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item   before \"\n                        data-aos=fade-up            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_6231c274f47bf\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_6231c274f47bf {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <h2>What industries is lean marketing suited for?<\/h2>\n<p style=\"text-align: center;\">Lean marketing can be implemented regardless of the industry. We have used it for both B2B and B2C businesses, all the way from the maritime sector to FMCG industries.<\/p>\n                              <a class=\"button align-center\" href=\"https:\/\/www.aboad.fi\/en\/references\/\" target=\"_self\">See cases<\/a>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":10810,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-11725","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lean marketing - Aboad<\/title>\n<meta name=\"description\" content=\"Lean marketing as a framework enables business-driven and objective-based marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lean marketing - Aboad\" \/>\n<meta property=\"og:description\" content=\"Lean marketing as a framework enables business-driven and objective-based marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Aboad\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-26T19:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/aboad-social.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/\",\"url\":\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/\",\"name\":\"Lean marketing - Aboad\",\"isPartOf\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#website\"},\"datePublished\":\"2022-03-17T18:12:21+00:00\",\"dateModified\":\"2022-06-26T19:05:52+00:00\",\"description\":\"Lean marketing as a framework enables business-driven and objective-based marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aboad.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Company\",\"item\":\"https:\/\/www.aboad.fi\/en\/company\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lean marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#website\",\"url\":\"https:\/\/www.aboad.fi\/en\/\",\"name\":\"Aboad - Marketing as a Service\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\"},\"alternateName\":\"Aboad Oy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aboad.fi\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\",\"name\":\"Aboad - Marketing as a Service\",\"alternateName\":\"Aboad Oy\",\"url\":\"https:\/\/www.aboad.fi\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png\",\"contentUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png\",\"width\":512,\"height\":512,\"caption\":\"Aboad - Marketing as a Service\"},\"image\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lean marketing - Aboad","description":"Lean marketing as a framework enables business-driven and objective-based marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Lean marketing - Aboad","og_description":"Lean marketing as a framework enables business-driven and objective-based marketing.","og_url":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/","og_site_name":"Aboad","article_modified_time":"2022-06-26T19:05:52+00:00","og_image":[{"width":1200,"height":750,"url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/aboad-social.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/","url":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/","name":"Lean marketing - Aboad","isPartOf":{"@id":"https:\/\/www.aboad.fi\/en\/#website"},"datePublished":"2022-03-17T18:12:21+00:00","dateModified":"2022-06-26T19:05:52+00:00","description":"Lean marketing as a framework enables business-driven and objective-based marketing.","breadcrumb":{"@id":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aboad.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Company","item":"https:\/\/www.aboad.fi\/en\/company\/"},{"@type":"ListItem","position":3,"name":"Lean marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.aboad.fi\/en\/#website","url":"https:\/\/www.aboad.fi\/en\/","name":"Aboad - Marketing as a Service","description":"","publisher":{"@id":"https:\/\/www.aboad.fi\/en\/#organization"},"alternateName":"Aboad Oy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aboad.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aboad.fi\/en\/#organization","name":"Aboad - Marketing as a Service","alternateName":"Aboad Oy","url":"https:\/\/www.aboad.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","width":512,"height":512,"caption":"Aboad - Marketing as a Service"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/pages\/11725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/comments?post=11725"}],"version-history":[{"count":68,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/pages\/11725\/revisions"}],"predecessor-version":[{"id":114406,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/pages\/11725\/revisions\/114406"}],"up":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/pages\/10810"}],"wp:attachment":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media?parent=11725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}