{"id":117129,"date":"2023-09-06T12:59:08","date_gmt":"2023-09-06T09:59:08","guid":{"rendered":"https:\/\/www.aboad.fi\/?page_id=117129"},"modified":"2025-02-14T12:03:46","modified_gmt":"2025-02-14T10:03:46","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.aboad.fi\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n<section id=\"heading-block-block_2f766cb7aff12401e6e9ccd65a650f0c\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>From actions to words<\/h1>\n      \n            <span>Almost everything we learn in the areas of analysis, tracking and interpreting the future is available to you in the form of free content.<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_b1acd61265aac410b7ed5854ecd4626b\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item  single-content-box before text-only\"\n                        data-aos=fade-up            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_b1acd61265aac410b7ed5854ecd4626b\" class=\"content-block--item__image \">\n              <style>\n                #bg-content-block-block_b1acd61265aac410b7ed5854ecd4626b {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('');\n                }\n              <\/style>\n                        <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p>Below you can find our latest and most popular expert blogs conveniently using the search field and category selectors.<\/p>\n<p>In all our services, we operate in accordance with the <a href=\"https:\/\/www.aboad.fi\/en\/company\/lean-marketing\/\">principles of modern lean marketing<\/a>, which is constantly being developed.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"blogarchive-block-block_585b52733cfada68e982481b2f7b8b29\" class=\"blogarchive-block\">\n  <div class=\"blogarchive-block--wrapper\">\n    <div class=\"blogarchive-block--content\">\n\n      <div class=\"blog-filter-container\">\n        <form id=\"search\" class=\"blog-search-form\">\n          <i class=\"fa-light fa-magnifying-glass\"><\/i>\n          <input type=\"text\" name=\"blogSearch\" id=\"blogSearch\" placeholder=\"\">\n          <\/input>\n          <input type='submit' \/>\n        <\/form>\n\n                <ul class=\"category-list\">\n          <!-- <li><a class=\"cat-list_item active\" href=\"javascript:void(0);\" data-slug=\"\">All posts<\/a><\/li> -->\n\n                      <li>\n              <a class=\"cat-list_item\" href=\"javascript:void(0);\" data-slug=\"digital-marketing\">\n                Digital Marketing              <\/a>\n            <\/li>\n                      <li>\n              <a class=\"cat-list_item\" href=\"javascript:void(0);\" data-slug=\"processes\">\n                Processes              <\/a>\n            <\/li>\n                      <li>\n              <a class=\"cat-list_item\" href=\"javascript:void(0);\" data-slug=\"technology\">\n                Technology              <\/a>\n            <\/li>\n                      <li>\n              <a class=\"cat-list_item\" href=\"javascript:void(0);\" data-slug=\"planning\">\n                Planning              <\/a>\n            <\/li>\n                      <li>\n              <a class=\"cat-list_item\" href=\"javascript:void(0);\" data-slug=\"news\">\n                News              <\/a>\n            <\/li>\n                      <li>\n              <a class=\"cat-list_item\" href=\"javascript:void(0);\" data-slug=\"channels\">\n                Channels              <\/a>\n            <\/li>\n                  <\/ul>\n      <\/div>\n\n      \n              <div class=\"blog-list\">\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>10.6.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/should-you-even-let-ai-read-your-content\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/06\/Blogin-herokuva-1-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/06\/Blogin-herokuva-1-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/06\/Blogin-herokuva-1-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>Should You Even Let AI Read Your Content?\u00a0<\/span>\n              <p>Stop treating AI blocking as a binary choice. Learn how to update your robots.txt to allow AI search citations while&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>3.6.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/ai-in-marketing-97-of-marketers-use-it-70-of-buyers-dont-trust-it\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/06\/Artboard-6-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/06\/Artboard-6-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/06\/Artboard-6-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>AI in Marketing: 97% of Marketers Use It, 70% of Buyers Don&#8217;t Trust It<\/span>\n              <p>The Marketing AI contradiction: Efficiency is up, but 70% of consumers find the content &#8216;soulless.&#8217; The solution: Use AI for&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>27.5.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/how-to-define-your-icp-segments-with-ai-dos-donts\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-3-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-3-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-3-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>How to Define Your ICP Segments With AI \u2014 Do&#8217;s &amp; Don&#8217;ts<\/span>\n              <p>A practical guide for B2B founders and marketing leaders. Learn how to define ICP segments with AI \u2014 and what&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>20.5.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/three-types-of-marketing-automation-and-how-ai-changed-the-landscape\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-2-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-2-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-2-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>Three Types of Marketing Automation (and How AI Changed The Landscape)<\/span>\n              <p>Marketing automation is now split into three types: 1) all-in-one, 2) composable, and 3) enterprise clouds. Learn how AI is&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>13.5.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/should-b2b-companies-test-chatgpt-ads\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-1-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-1-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-1-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>Should B2B Companies Test ChatGPT Ads?<\/span>\n              <p>OpenAI swore off ads. Now they\u2019re rolling them out faster than anyone. As ChatGPT Ads approach self-service for broader markets,&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>6.5.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/how-to-brief-an-external-marketing-partner\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/05\/Artboard-2-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>How to Brief an External Marketing Partner<\/span>\n              <p>Most companies don&#8217;t fail at marketing because they chose the wrong partner. They fail because they never clearly defined what&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>29.4.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/geo-has-a-measurement-problem-you-may-not-know-about\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/geo-has-a-measurement-problem-400x200.jpeg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/geo-has-a-measurement-problem-400x200.jpeg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/geo-has-a-measurement-problem-1024x512.jpeg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>GEO Has a Measurement Problem You May Not Know About<\/span>\n              <p>How to measure GEO? The GEO measurement gap is the quiet problem underneath content strategies, but it&#8217;s more fixable than&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>22.4.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/using-the-t-algorithm-to-capture-trillion-dollar-competitive-advantages\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/Artboard-2-1-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/Artboard-2-1-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/Artboard-2-1-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>Using the T-algorithm to Capture Trillion-Dollar Competitive Advantages<\/span>\n              <p>The T-algorithm is a strategic framework of 6 patterns that drive trillion-dollar companies to achieve strong growth and rising margins.<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>15.4.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/5-tips-on-how-to-communicate-better-in-marketing\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/communication-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/communication-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/communication-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>5 Tips on How to Communicate Better in Marketing<\/span>\n              <p>Communication is the most essential skill for any marketer. Here are five practical tips to help you communicate more clearly,&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>8.4.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/geo-is-not-killing-seo-its-a-part-of-it\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/Artboard-2-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/Artboard-2-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/04\/Artboard-2-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>GEO Is Not Killing SEO, It\u2019s a Part of It<\/span>\n              <p>Generative Engine Optimization (GEO) isn&#8217;t killing SEO\u2014it&#8217;s an evolution. Learn how to strengthen your content&#8217;s foundation for AI citations and&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>1.4.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/case-macgregor-and-aboad-developing-digital-marketing-in-maritime-and-offshore\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/Blogin-herokuva-3-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/Blogin-herokuva-3-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/Blogin-herokuva-3-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>CASE: MacGregor and Aboad &#8211; Developing Digital Marketing in Maritime and Offshore<\/span>\n              <p>This collaboration has been one of our most rewarding. It combines our deep experience in the global maritime industry with&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                    <div\n            class=\"blog-list--item\"\n            data-aos=\"fade-up\"\n            data-aos-duration=\"500\"\n            data-aos-delay=\"100\"\n            data-aos-easing=\"ease-in-out\"\n            data-aos-once=\"true\"\n          >\n            <!-- <span>25.3.2026<\/span> -->\n            <a href=\"https:\/\/www.aboad.fi\/en\/blog\/what-the-first-90-days-as-an-outsourced-cmo-actually-look-like\/\">\n              <div class=\"post-thumbnail\">\n                <img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/outsourced-CMO-400x200.jpg\" class=\"attachment-featured-thumbnail size-featured-thumbnail wp-post-image\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/outsourced-CMO-400x200.jpg 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/outsourced-CMO-1024x512.jpg 1024w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>              <\/div>\n              <span>What the First 90 Days as an Outsourced CMO Actually Look Like<\/span>\n              <p>Bringing in an outsourced CMO? Success starts by identifying gaps and clarifying what works. Learn how the first 90 days&#8230;<\/p>\n                                          <div class=\"featured-tint\"><\/div>\n            <\/a>\n          <\/div>\n                  <\/div>\n              \n      <div class=\"loadmore\">\n        <span>\n          Load more        <\/span>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"cta-block-block_dde9dd859f98635c77071bc46b97cbe4\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content border\"\n          >\n      <h2>Subscribe to Aboad\u2019s blog<\/h2>\n<div class='_form_53'><\/div><script type='text\/javascript' src='https:\/\/aboad.activehosted.com\/f\/embed.php?static=0&#038;id=53&#038;6A2E19EB028EA&#038;nostyles=0&#038;preview=0'><\/script>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":115832,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-117129","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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