{"id":89869,"date":"2022-05-04T15:45:40","date_gmt":"2022-05-04T12:45:40","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=89869"},"modified":"2023-11-07T15:34:36","modified_gmt":"2023-11-07T13:34:36","slug":"cmo-as-a-service-for-a-multinational-growth-company","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/cmo-as-a-service-for-a-multinational-growth-company\/","title":{"rendered":"CMO as a Service for a multinational growth company"},"content":{"rendered":"\n<section id=\"heading-block-block_b5e9e835936adc78c01bfeb987d5a004\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Top Marine<\/h1>\n      \n            <span>CMO as a Service for a multinational growth company<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_a87e363ed4d7b2b69be47e7839f07dc8\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_a87e363ed4d7b2b69be47e7839f07dc8\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_a87e363ed4d7b2b69be47e7839f07dc8 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/05\/Vaherin-venesatama-1.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"501\" height=\"238\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/05\/topmarine-logo-isompi.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p>This case is a good example of\u00a0<a class=\"c-link\" href=\"https:\/\/www.aboad.fi\/en\/services\/cmo-as-a-service\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.aboad.fi\/en\/services\/cmo-as-a-service\/\" data-sk=\"tooltip_parent\">CMO as a Service (Chief Marketing Officer as a Service)<\/a> for a multinational growth company.<\/p>\n<p><a href=\"https:\/\/tmmarinas.com\/\" target=\"_blank\" rel=\"noopener\">Top Marine<\/a> is an award-winning Estonian company that has become the leading provider of complete floating pontoon solutions in the Baltics and Nordic countries. They specialize in producing floating solutions and turnkey marina products for consumers and organizations. With their factory set in N\u00e4rpi, Estonia, they can manage the entire value chain from designing and manufacturing to transportation, installation, and maintenance.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_866d68d6d879dafc3c6ad18db49d354c\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the collaboration<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    CMO as a service; Strategic and tactical planning for marketing operations and consulting other commercial processes such as sales development\r\n\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Building a data dashboard to analyze the development\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Planning, operating and optimizing Google Ads and Facebook marketing\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Continuous weekly organic posting for social media channels\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Campaign-based marketing efforts such as email marketing and hyperlocated marketing\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Boosting international growth by scaling processes to other markets and supporting multinational operations                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_736fc4c677901ae6c77c3c3616d57bbd\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_736fc4c677901ae6c77c3c3616d57bbd\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;The cooperation has been professional and tailor-made since the beginning of the first meeting. There are always clear goals with clear budgets and deadlines. If something needs to be changed, it is changed fast, and budgets are adjusted if necessary. I have taken some work-related manners to my everyday use as a leader of my teams \u2013 for example, the simply-prepared reporting whenever we have a meeting. Lots of stupid chatting time is reduced in that way. What I also like about working with Aapo is his proactivity.&#8221;\r\n<\/p>\n                <span>Silver P\u00fctsep, Project Manager, Top Marine Laiturit Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;One thing that has always reflected the cooperation with Top Marine is the trust and mutual understanding. Changes and challenges have been met flexibly, goals have been clear and achievable, and communication has been flawless since day one. Everything is dealt with straight out, fair and square, which has created a solid base for exceptional partnership.&#8221;<\/p>\n                <span>Aapo Kyll\u00f6nen, Head of Tactical Marketing, Aboad Oy<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_736fc4c677901ae6c77c3c3616d57bbd', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.aboad.fi\/en\/services\/cmo-as-a-service\/\"><img loading=\"lazy\" decoding=\"async\" width=\"131\" height=\"115\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/CMO.png\" alt=\"Chief Marketing Officer\" class=\"wp-image-10233\"\/><\/a><figcaption class=\"wp-element-caption\">Chief Marketing Officer<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_b7bc10456466e491a335f4b9a8cb1f8e\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/company\/marketing-as-a-service\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>CMO as a Service for a multinational growth company including strategic and tactical marketing planning as well as practical marketing activities and the implementation of campaigns.<\/p>\n","protected":false},"featured_media":88341,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-89869","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: CMO as a Service for a multinational growth company - Aboad<\/title>\n<meta name=\"description\" content=\"CMO as a Service for a multinational growth company including marketing planning as well as practical marketing activities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/cmo-as-a-service-for-a-multinational-growth-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: CMO as a Service for a multinational growth company - 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