{"id":119374,"date":"2026-04-01T09:01:19","date_gmt":"2026-04-01T06:01:19","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=119374"},"modified":"2026-04-01T09:02:06","modified_gmt":"2026-04-01T06:02:06","slug":"digital-marketing-transformation-in-global-maritime-and-offshore-sectors","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/digital-marketing-transformation-in-global-maritime-and-offshore-sectors\/","title":{"rendered":"Digital Marketing Transformation in Global Maritime and Offshore Sectors"},"content":{"rendered":"\n<section id=\"heading-block-block_ee81f9e93297d46c2f1465856d1bee53\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>MacGregor<\/h1>\n      \n            <span>What began as a three-month pilot has evolved into a deeply integrated collaboration over the past two years.<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_bcfd68a5fd8edbd01683eb0738ceeed7\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:57px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_bcfd68a5fd8edbd01683eb0738ceeed7\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_bcfd68a5fd8edbd01683eb0738ceeed7 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/Blogin-herokuva-2.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"162\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/MacGregor_white-png-800x162.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/MacGregor_white-png-800x162.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/MacGregor_white-png-768x156.png 768w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2026\/03\/MacGregor_white-png.png 1184w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><a href=\"https:\/\/www.macgregor.com\/\" target=\"_blank\" rel=\"noopener\">MacGregor<\/a> enables sustainable global maritime and offshore operations by maximizing efficiency in cargo and load handling. With decades of experience, a global presence, and a strong portfolio of innovative technologies and services, the company creates lifetime value for shipowners and operators.<\/p>\n<p>MacGregor solutions are designed to perform with the sea, helping customers enhance safety, reduce environmental impact, and optimize operational efficiency, from newbuilds to upgrades and modernizations.<\/p>\n<p><a href=\"https:\/\/www.aboad.fi\/en\/blog\/case-macgregor-and-aboad-developing-digital-marketing-in-maritime-and-offshore\/\"><strong>Learn more about the cooperation &gt;<\/strong><\/a><\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"numbers-block-block_0ffb28fa0226878484c7c79ca43bc309\" class=\"numbers-block\">\n  <div class=\"numbers-block--wrapper\">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplenumbers\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplenumbers)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"linear-gradient-purple-big\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#linear-gradient-purple-big)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"numbers-block--content\">\n            <h2>MacGregor in numbers<\/h2>\n      \n              <div class=\"number-items\">\n                  <div class=\"number-item\">\n            <span>2,000<\/span>\n            <p>employees<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>\u20ac830M<\/span>\n            <p>in sales (2025)<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>30<\/span>\n            <p>countries<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>50% <\/span>\n            <p>of merchant ships globally sail with MacGregor equipment<\/p>\n          <\/div>\n                <\/div>\n      \n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_d81f4a6c89bdc8d537560e7b334b7c64\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the service<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Strategic and tactical collaboration to enable marketing modernization in digital                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Lead generation, campaign work, and behavioral customer data insights                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Customized dashboards for campaign and development tracking\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Consulting, planning, and building tools and processes to enable a structured, improving marketing approach                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Marketing maturity analysis and development roadmap creation and implementations                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Proactive, transparent, and engaged collaboration                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Account-Based Marketing development to maximize customer lifetime value                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Leveraging tailored AI solutions across sales and marketing processes                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_4551a73c65e989a329b74d726f8b6d14\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_4551a73c65e989a329b74d726f8b6d14\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;We were looking for a partner to help us move from traditional marketing to a targeted, data-driven digital approach, and Aboad was a perfect match.\r\n\r\nAs a lean team managing everything globally, finding time for development is a constant challenge. Having a partner who brings deep knowledge to test new ideas and build scalable models has been the key to this change.\r\n\r\nToday we target our audiences with precision and measure results in a way that simply wasn&#8217;t possible before.&#8221;<\/p>\n                <span>Janina Aalto, Senior Marketing Manager, MacGregor<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;The people at MacGregor share our approach to marketing: open to innovation, yet deeply pragmatic and results-focused. This alignment has made the collaboration rewarding and enabled them to achieve gains faster and more cost-efficiently than typically seen in the market.&#8221;<\/p>\n                <span>Juha Pihkakoski, Chief Executive Officer, Aboad<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_4551a73c65e989a329b74d726f8b6d14', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service applied<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"117\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/GMT.png\" alt=\"\" class=\"wp-image-10509\" style=\"width:110px;height:auto\"\/><figcaption class=\"wp-element-caption\">Growth Marketing Team<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_de7ba19b05a4e267c3b23482e4921143\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MacGregor enables sustainable global maritime and offshore operations by maximizing efficiency in cargo and load handling.<\/p>\n","protected":false},"featured_media":119384,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-119374","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Transformation in Global Maritime and Offshore Sectors - Aboad<\/title>\n<meta name=\"description\" content=\"From pilot to partnership: How MacGregor transformed their marketing into a data-driven, measurable growth engine with Aboad\u2019s help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/digital-marketing-transformation-in-global-maritime-and-offshore-sectors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Transformation in Global Maritime and Offshore Sectors - 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