{"id":119036,"date":"2025-09-01T15:29:25","date_gmt":"2025-09-01T12:29:25","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=119036"},"modified":"2025-09-01T15:29:25","modified_gmt":"2025-09-01T12:29:25","slug":"account-based-marketing-boosting-growth-for-an-industrial-expert-company","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/","title":{"rendered":"Account-Based Marketing Boosting Growth for an Industrial Expert Company"},"content":{"rendered":"\n<section id=\"heading-block-block_8b8ba76338d2b7236c31c0fb4f7f505a\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Caplan<\/h1>\n      \n            <span>Account-Based Marketing Boosting Growth for an Industrial Expert Company<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_f52f778d966955cc86cb8b43cfc6ad4c\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:57px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_f52f778d966955cc86cb8b43cfc6ad4c\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_f52f778d966955cc86cb8b43cfc6ad4c {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/caplan-paakuva-01-new.webp');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"44\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/caplan-logo.png\" class=\"attachment-medium size-medium\" alt=\"Caplan logo\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.caplan.fi\/\" target=\"_blank\" rel=\"noopener\">Caplan<\/a> is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries, including industrial equipment and machine design, technical calculations, project management, electrical network design, and smart digital solutions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"numbers-block-block_6c9f623e6ade072d0da71e41ba7f0fa2\" class=\"numbers-block\">\n  <div class=\"numbers-block--wrapper\">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplenumbers\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplenumbers)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"linear-gradient-purple-big\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#linear-gradient-purple-big)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"numbers-block--content\">\n      \n              <div class=\"number-items\">\n                  <div class=\"number-item\">\n            <span>+221%<\/span>\n            <p>increase in search results for key searches in 6 months (SEO)<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>236 <\/span>\n            <p>new warm prospects identified as a result of marketing<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>83,9%<\/span>\n            <p>of prospects were validated as MQLs<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>+476%<\/span>\n            <p>increase in key content page views on the website from last year (avg. session duration over 3 minutes)<\/p>\n          <\/div>\n                <\/div>\n      \n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_61e77cd8578bb558897152ec99b26bfc\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the service<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    CMO and Growth Marketing Team as a service                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Strategic and tactical marketing planning together with sales management\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Website development (UX) and content and technical search engine optimization (SEO)                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Lead reporting and validation process for sales                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Precisely targeted Account-Based Marketing (ABM) to boost awareness among key decision-makers in potential organizations\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Organic and paid multi-channel digital marketing, for example: LinkedIn, Google, Meta, and email marketing                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Proactive analysis and optimization of target groups and means using the growth testing model                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Extensive content creation process utilizing the latest AI technologies                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_766e65e830b0865c9bcc602dfa9a67a4\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_766e65e830b0865c9bcc602dfa9a67a4\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>\u201cAt Caplan Oy, we prioritize our customers&#8217; ability to fully benefit from our services, which is only possible when our services are consistently findable and available.\r\n\r\nOur collaboration with Aboad is professional, systematic, and efficient &#8211; but also innovative. This partnership allows us to concentrate our own marketing efforts on areas where our expertise is most critical. Thanks to this strong cooperation, our current marketing accurately reflects our brand. We have successfully met our ambitious goals, and ongoing development ensures consistent performance.\r\n\r\nFinancially, our marketing investments with Aboad remain well within budget. In addition to the positive marketing metrics, the reduced workload effectively offsets the investment cost.\r\n\r\nWe are extremely satisfied with our partnership and confidently recommend Aboad&#8217;s services to others.\u201d\r\n<\/p>\n                <span>Harri Sepponen, Sales Director, Caplan Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Working with Caplan is straightforward and effective. Communication is clear, goals are well-defined, and a strong sense of trust allows for bold planning and testing. This partnership creates positive momentum toward shared objectives. Additionally, the collaboration is always enjoyable and honest, yet inspiring, leaving you feeling uplifted after each meeting.&#8221;\r\n<\/p>\n                <span>Aapo Kyll\u00f6nen, Partner, Tactical &amp; Performance Marketing, Aboad<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_766e65e830b0865c9bcc602dfa9a67a4', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service applied<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"131\" height=\"115\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/CMO.png\" alt=\"Chief Marketing Officer\" class=\"wp-image-10507\" style=\"width:110px;height:auto\"\/><figcaption class=\"wp-element-caption\">CMO as a Service<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"117\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/GMT.png\" alt=\"\" class=\"wp-image-10509\" style=\"width:110px;height:auto\"\/><figcaption class=\"wp-element-caption\">Growth Marketing Team<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_ba49f7a70026cd0e993d160dcac57867\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.<\/p>\n","protected":false},"featured_media":119041,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-119036","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account-Based Marketing Boosting Growth for an Industrial Expert Company - Aboad<\/title>\n<meta name=\"description\" content=\"Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account-Based Marketing Boosting Growth for an Industrial Expert Company - Aboad\" \/>\n<meta property=\"og:description\" content=\"Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/\" \/>\n<meta property=\"og:site_name\" content=\"Aboad\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-some.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-some.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/\",\"url\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/\",\"name\":\"Account-Based Marketing Boosting Growth for an Industrial Expert Company - Aboad\",\"isPartOf\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-hero.png\",\"datePublished\":\"2025-09-01T12:29:25+00:00\",\"description\":\"Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#primaryimage\",\"url\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-hero.png\",\"contentUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-hero.png\",\"width\":1200,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aboad.fi\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Account-Based Marketing Boosting Growth for an Industrial Expert Company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#website\",\"url\":\"https:\/\/www.aboad.fi\/en\/\",\"name\":\"Aboad - Marketing as a Service\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\"},\"alternateName\":\"Aboad Oy\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aboad.fi\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#organization\",\"name\":\"Aboad - Marketing as a Service\",\"alternateName\":\"Aboad Oy\",\"url\":\"https:\/\/www.aboad.fi\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png\",\"contentUrl\":\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png\",\"width\":512,\"height\":512,\"caption\":\"Aboad - Marketing as a Service\"},\"image\":{\"@id\":\"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Account-Based Marketing Boosting Growth for an Industrial Expert Company - Aboad","description":"Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/","og_locale":"en_US","og_type":"article","og_title":"Account-Based Marketing Boosting Growth for an Industrial Expert Company - Aboad","og_description":"Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.","og_url":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/","og_site_name":"Aboad","og_image":[{"width":1080,"height":1080,"url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-some.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-some.png","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/","url":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/","name":"Account-Based Marketing Boosting Growth for an Industrial Expert Company - Aboad","isPartOf":{"@id":"https:\/\/www.aboad.fi\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#primaryimage"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-hero.png","datePublished":"2025-09-01T12:29:25+00:00","description":"Caplan is a Finnish expert company in automation and mechanical design. Its team has extensive experience across various industries.","breadcrumb":{"@id":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#primaryimage","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-hero.png","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/08\/Aboad-refe-caplan-hero.png","width":1200,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/www.aboad.fi\/en\/case\/account-based-marketing-boosting-growth-for-an-industrial-expert-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aboad.fi\/en\/"},{"@type":"ListItem","position":2,"name":"Account-Based Marketing Boosting Growth for an Industrial Expert Company"}]},{"@type":"WebSite","@id":"https:\/\/www.aboad.fi\/en\/#website","url":"https:\/\/www.aboad.fi\/en\/","name":"Aboad - Marketing as a Service","description":"","publisher":{"@id":"https:\/\/www.aboad.fi\/en\/#organization"},"alternateName":"Aboad Oy","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aboad.fi\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aboad.fi\/en\/#organization","name":"Aboad - Marketing as a Service","alternateName":"Aboad Oy","url":"https:\/\/www.aboad.fi\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","contentUrl":"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/01\/cropped-cropped-logo-copy-2.png","width":512,"height":512,"caption":"Aboad - Marketing as a Service"},"image":{"@id":"https:\/\/www.aboad.fi\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/case\/119036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media\/119041"}],"wp:attachment":[{"href":"https:\/\/www.aboad.fi\/en\/wp-json\/wp\/v2\/media?parent=119036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}