{"id":118541,"date":"2025-01-23T16:14:18","date_gmt":"2025-01-23T14:14:18","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=118541"},"modified":"2025-01-24T10:02:34","modified_gmt":"2025-01-24T08:02:34","slug":"lead-generation-and-updating-the-digital-presence-in-the-it-sector","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/lead-generation-and-updating-the-digital-presence-in-the-it-sector\/","title":{"rendered":"Lead generation and updating the digital presence in the IT sector"},"content":{"rendered":"\n<section id=\"heading-block-block_fb3764cda6a22a4082f0073f01126138\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Anders<\/h1>\n      \n            <span>Lead generation and updating the digital presence in the IT sector<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_ff519434c799489b4f4c316527b5b3c5\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:57px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_ff519434c799489b4f4c316527b5b3c5\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_ff519434c799489b4f4c316527b5b3c5 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/ANders-refe-hero.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/anders-logo-800x200.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/anders-logo-800x200.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/anders-logo-768x192.png 768w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/anders-logo.png 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><a href=\"https:\/\/anders.com\/\" target=\"_blank\" rel=\"noopener\">Anders<\/a> is an agile and experienced IT company specializing in open-source technologies and public-sector projects. Its mission is to build digitally sustainable solutions by integrating, renewing, reusing, and innovating to avoid digital waste.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"numbers-block-block_206c71b492be8cc87500d39e553bfaf8\" class=\"numbers-block\">\n  <div class=\"numbers-block--wrapper\">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplenumbers\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplenumbers)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"linear-gradient-purple-big\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#linear-gradient-purple-big)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"numbers-block--content\">\n      \n              <div class=\"number-items\">\n                  <div class=\"number-item\">\n            <span>+278%<\/span>\n            <p>increase in search results for key searches in 6 months (SEO)\r\n<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>+25%<\/span>\n            <p> improvement in average session duration year-over-year<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>+101%<\/span>\n            <p>increase in Google Ads click-through rate while the number of clicks increased 85% from last year<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>+200%<\/span>\n            <p>increase in website conversions over six months<\/p>\n          <\/div>\n                <\/div>\n      \n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_98b24979b6b14847d5c5bbda15427f8f\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the collaboration<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Close collaboration with the commercial team as a CMO                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Revamping website structure, technical implementation, graphic design, and content                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    A content production process and SEO work as part of the website project and ongoing operations                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Building a marketing performance dashboard                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Identifying, reporting, and submitting warm leads to the sales team                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Organic and paid marketing planning and tactical execution                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    LinkedIn marketing for ICP and ABM target audiences to raise awareness and increase lead generation                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Ensuring visibility on key search terms with Google advertising\r\n                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_817500fd15dd59cf9d143e9260c1eaa7\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_817500fd15dd59cf9d143e9260c1eaa7\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>\u201cWorking with Aboad is smooth and proactive. The collaboration is characterized by a goal-oriented approach, with the ability to adapt flexibly to changing situations. Communication is clear and transparent, which helps us identify key development areas and enables the evaluation of marketing impact for data-driven business decisions.\u201d<\/p>\n                <span>Terhi Sorvali, CEO, Anders Innovations Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Anders is a prime example of an organization where it is easy for partners to feel like they belong. The positive spirit of cooperation and a can-do attitude, combined with professionalism and a drive to succeed, create the conditions for success.&#8221;<\/p>\n                <span>Aapo Kyll\u00f6nen, Partner, Tactical &amp; Performance Marketing, Aboad<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_817500fd15dd59cf9d143e9260c1eaa7', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"131\" height=\"115\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/CMO.png\" alt=\"Chief Marketing Officer\" class=\"wp-image-10507\" style=\"width:110px;height:auto\"\/><figcaption class=\"wp-element-caption\">Chief Marketing Officer<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_9b6ef88057b75ed08c3c4dd9851fe5bd\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects. <\/p>\n","protected":false},"featured_media":118543,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-118541","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead generation and updating the digital presence in the IT sector - Aboad<\/title>\n<meta name=\"description\" content=\"Anders is an agile and experienced IT company specializing in open-source technologies and public-sector projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/lead-generation-and-updating-the-digital-presence-in-the-it-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead generation and updating the digital presence in the IT sector - 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