{"id":118480,"date":"2025-01-10T13:29:46","date_gmt":"2025-01-10T11:29:46","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=118480"},"modified":"2025-01-10T18:56:32","modified_gmt":"2025-01-10T16:56:32","slug":"mentoring-a-global-head-of-marketing-to-industry-leadership","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/mentoring-a-global-head-of-marketing-to-industry-leadership\/","title":{"rendered":"Mentoring a Global Head of Marketing to Industry Leadership"},"content":{"rendered":"\n<section id=\"heading-block-block_7705a410122eabf940706a7e364f6793\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Fastems<\/h1>\n      \n            <span>Mentoring a Global Head of Marketing to Industry Leadership<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_1a5f1e4dfbef80df37ea20e7416c4f90\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:57px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_1a5f1e4dfbef80df37ea20e7416c4f90\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_1a5f1e4dfbef80df37ea20e7416c4f90 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/F-refe.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"228\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/fastems-group-vector-logo-800x228.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/fastems-group-vector-logo-800x228.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/fastems-group-vector-logo-768x219.png 768w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2025\/01\/fastems-group-vector-logo.png 1000w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><a href=\"https:\/\/www.fastems.com\/\" target=\"_blank\" rel=\"noopener\">Fastems<\/a> is a leading supplier of flexible automation solutions for metalworking industries with main markets in Europe, North America, and Asia.<\/p>\n<p>The company has over 40 years and 5000 systems of experience from a wide range of industries. Fastems\u2019 customers are large OEMs and their subcontractors using milling or turning machine tools in variable batch production. Fastems is a family-owned company with HQ Tampere, Finland.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_ad851271d392d6ea43570701f64bb26b\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the collaboration<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    A four-year mentorship program to develop the client, as the Global Head of Marketing at Fastems.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Regular one-on-one meetings with topics chosen in advance based on client\u2019s interests and needs.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Sessions focused on marketing leadership competencies, strategic frameworks, sales and marketing alignment, HR management, and personal growth.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Workshopping on frameworks and ideas through two-way pitching and reviewing of concepts.                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_36d095d62be8017e437fe71456b0c62d\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_36d095d62be8017e437fe71456b0c62d\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>\u201cI was always looking forward to the sessions with Juha as they offered me a \u2018secret weapon\u2019 to stop and reflect on my work and personal development.  I left the sessions with a much clearer head and a lighter heart!\u201c<\/p>\n                <span>Mikko Tuomaala, Global Head of Marketing, Fastems<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>\u201cMikko\u2019s analytical and brave attitude towards finding things that need to be improved and the determination to use novel methods to improve have enabled the collaboration to bear fruit in a significant way.\u201c<\/p>\n                <span>Juha Pihkakoski, Chief Executive Officer, Aboad<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_36d095d62be8017e437fe71456b0c62d', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"116\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/MM.png\" alt=\"\" class=\"wp-image-10511\" style=\"width:110px;height:auto\"\/><figcaption class=\"wp-element-caption\">Marketing Mentor<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_5bfd57c3d7bb50763685ff4836203677\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Fastems is a leading supplier of flexible automation solutions for metalworking industries with main markets in Europe, North America, and Asia.<\/p>\n","protected":false},"featured_media":118482,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-118480","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mentoring a Global Head of Marketing to Industry Leadership - Aboad<\/title>\n<meta name=\"description\" content=\"Fastems is a leading supplier of flexible automation solutions for metalworking industries with main markets in Europe, North America, and Asia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/mentoring-a-global-head-of-marketing-to-industry-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mentoring a Global Head of Marketing to Industry Leadership - 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