{"id":118048,"date":"2024-07-09T15:55:36","date_gmt":"2024-07-09T12:55:36","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=118048"},"modified":"2024-08-28T10:32:55","modified_gmt":"2024-08-28T07:32:55","slug":"multi-channel-360-lead-generation-for-b2b-target-audiences","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/multi-channel-360-lead-generation-for-b2b-target-audiences\/","title":{"rendered":"Multi-channel 360\u00b0 lead generation for B2B target audiences"},"content":{"rendered":"\n<section id=\"heading-block-block_c8805b526f16a768625d7e7bfe09a95c\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Gameleo<\/h1>\n      \n            <span>Multi-channel 360\u00b0 lead generation for B2B target audiences\r\n<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_376c6e223e8e3a08bf9f0e7383c16279\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:57px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_376c6e223e8e3a08bf9f0e7383c16279\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_376c6e223e8e3a08bf9f0e7383c16279 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/Gameleo-refe-layer.png');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/16100-logo-800x400.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/16100-logo-800x400.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/16100-logo-768x384.png 768w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/16100-logo-400x200.png 400w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/16100-logo-1024x512.png 1024w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/07\/16100-logo.png 1200w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><a href=\"https:\/\/www.16100.fi\/yritys\" target=\"_blank\" rel=\"noopener\">Suomen 16100 Oy<\/a> is a 100% Finnish, responsible service company specializing in information, communication, and search services. The company&#8217;s services are available to both consumer and business customers by call, on the Internet, by text message, and via mobile phone applications.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"numbers-block-block_a04e688ae2a9c9d75673cd1bcefb9755\" class=\"numbers-block\">\n  <div class=\"numbers-block--wrapper\">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplenumbers\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplenumbers)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"linear-gradient-purple-big\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#linear-gradient-purple-big)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"numbers-block--content\">\n      \n              <div class=\"number-items\">\n                  <div class=\"number-item\">\n            <span>400+<\/span>\n            <p>warm leads identified based on behavior from the target audience<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>91.2%<\/span>\n            <p>of leads were qualified for outbound contacting<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>34.5%<\/span>\n            <p>of completed calls with the right decision-maker led to a meeting<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>+45%<\/span>\n            <p>increase in the hit rate of completed calls compared to the previous period<\/p>\n          <\/div>\n                <\/div>\n      \n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_8bcc458646bd1deb4605d3340ebc03d9\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the Demand Generation 360\u00b0 service <\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    360-degree lead generation as a continuous service                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Targeted LinkedIn marketing to ICP and ABM audiences                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Targeted awareness marketing for B2B decision makers on, e.g., Google\u2019s platform                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Identifying warm leads based on behavioral data                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Outbound contacting of warm leads and target group lists via phone                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Strengthening awareness and inbound lead flows with marketing                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Automated email sequences for target group decision-makers and those who cannot be reached by phone                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Proactive testing and optimization of the target audiences and a variety of tactics as a part of the continuous service                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_1005b4d9e1907395cce574f80ca7ed80\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_1005b4d9e1907395cce574f80ca7ed80\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;The service package of Aboad and Dista has suited Suomen 16100 Oy and its sales and marketing staff very well. Aboad&#8217;s know-how and expertise in lead generation and analytics has increased our know-how and especially our understanding of the possibilities of different channels. We have worked with Dista for a long time precisely because both companies have a constant desire to develop the sales process all the time.&#8221;\r\n<\/p>\n                <span>Kimmo K\u00e4rkk\u00e4inen, CEO, Gameleo Systems Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>\u201cOpenness and the courage to try new approaches without prejudice are emphasized when working with Gameleo. Mutual trust is the cornerstone of cooperation, creating strong conditions for long-term success.\u201d\r\n<\/p>\n                <span>Aapo Kyll\u00f6nen, Partner, Tactical &amp; Performance Marketing, Aboad<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>\u201cUnderstanding the business and the benefits of sustainable and continuous operations are highlighted in the cooperation with Gameleo. Instead of waiting for unrealistic quick wins, continuous systematic work has led to joint success.\u201d<\/p>\n                <span>Jenni Vehmas, Customer Success Manager, Dista Oy<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_1005b4d9e1907395cce574f80ca7ed80', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"330\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/dg360-logo-transparent-background.png\" alt=\"\" class=\"wp-image-117866\" style=\"width:112px;height:auto\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/dg360-logo-transparent-background.png 330w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/dg360-logo-transparent-background-300x300.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><figcaption class=\"wp-element-caption\">Demand Generation 360\u00b0<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_94184ea9ea5559ee2b5dfbf0a9c19c11\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Suomen 16100 Oy is a 100% Finnish, responsible service company specializing in information, communication, and search services.<\/p>\n","protected":false},"featured_media":118056,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-118048","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi-channel 360\u00b0 lead generation for B2B target audiences - Aboad<\/title>\n<meta name=\"description\" content=\"Suomen 16100 Oy is a 100% Finnish, responsible service company specializing in information, communication, and search services.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/multi-channel-360-lead-generation-for-b2b-target-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-channel 360\u00b0 lead generation for B2B target audiences - 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