{"id":117848,"date":"2024-04-22T20:58:51","date_gmt":"2024-04-22T17:58:51","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=117848"},"modified":"2024-08-28T10:20:22","modified_gmt":"2024-08-28T07:20:22","slug":"activating-top-funnel-abm-target-audiences-through-multichannel-marketing-and-sales-outreach-for-a-saas-company","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/activating-top-funnel-abm-target-audiences-through-multichannel-marketing-and-sales-outreach-for-a-saas-company\/","title":{"rendered":"Activating top-funnel ABM target audiences through multichannel marketing and sales outreach for a SaaS company"},"content":{"rendered":"\n<section id=\"heading-block-block_2d7253e450149ae2a40a7b5cff31b525\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Causalytics<\/h1>\n      \n            <span>Activating top-funnel ABM target audiences through multichannel marketing and sales outreach for a SaaS company<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_5fd9b21fa5437c8f51fbc6de04812533\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:57px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_5fd9b21fa5437c8f51fbc6de04812533\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_5fd9b21fa5437c8f51fbc6de04812533 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/causalytics-tausta.png');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"110\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/causalytics.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><a href=\"https:\/\/www.causalytics.ai\/\" target=\"_blank\" rel=\"noopener\">Causalytics<\/a> is a Finnish SaaS company helping companies do better data-driven marketing with AI-driven technologies. They provide in-depth digital marketing insights and actions, enabling companies and agencies to increase their ROI.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"numbers-block-block_843e00a6bab7d020d910d6cfaefb1732\" class=\"numbers-block\">\n  <div class=\"numbers-block--wrapper\">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplenumbers\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplenumbers)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"linear-gradient-purple-big\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#linear-gradient-purple-big)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"numbers-block--content\">\n      \n              <div class=\"number-items\">\n                  <div class=\"number-item\">\n            <span>92,6 % <\/span>\n            <p>of the target companies reached with LinkedIn advertising<\/p>\n          <\/div>\n                  <div class=\"number-item\">\n            <span>+76% <\/span>\n            <p>growth in success rate of all initiated calls compared to the previous period<\/p>\n          <\/div>\n                <\/div>\n      \n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_a63f572db13ef5c7a383d84525d40698\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the Demand Generation 360\u00b0 service <\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Targeted LinkedIn marketing for various ABM segments                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Automated email sequences to decision-makers prior to calling                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Gathering and reporting hot lead data to prioritize engaged organizations and individuals                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Contacting the target audiences by phone                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Providing qualified sales meetings directly in the calendar with potential clients\u2019 decision-makers                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_4d583db5160c5506136e56e07a320b63\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient 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<p>&#8220;We&#8217;re quite a demanding customer when it comes to our own marketing\/lead generation, as marketing optimisation is our core business. \r\n\r\nHowever, the campaign done together with Aboad &amp; Dista exceeded even our high expectations.\r\n\r\nIt was a real pleasure working with professionals who are experts in their fields and always open to new ideas and experiments. \r\n\r\nThe end result was excellent, and the co-operation continues.&#8221;\r\n<\/p>\n                <span>Fredrik Bjurstr\u00f6m, CEO, Causalytics<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Working with Causalytics\u2019 team has honestly been one of the most pleasant and inspiring things I\u2019ve done in the past. \r\n\r\nThe enthusiastic drive for analytics, measurement, and growth, added to the boldness of trying new things open-mindedly, point the way to success. \r\n\r\nUndoubtedly great results and improvement in performance wouldn\u2019t have been possible without the proactivity and growth-driven mindset!&#8221;\r\n<\/p>\n                <span>Aapo Kyll\u00f6nen, Partner, Tactical &amp; Performance Marketing  Aboad<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_4d583db5160c5506136e56e07a320b63', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"330\" height=\"330\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/dg360-logo-transparent-background.png\" alt=\"\" class=\"wp-image-117866\" style=\"width:112px;height:auto\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/dg360-logo-transparent-background.png 330w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2024\/04\/dg360-logo-transparent-background-300x300.png 300w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><figcaption class=\"wp-element-caption\">Demand Generation 360\u00b0<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_1424dda3a10baacdc68593eedf9f640b\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Causalytics is a Finnish SaaS company helping companies do better data-driven marketing with AI-driven technologies.<\/p>\n","protected":false},"featured_media":117854,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-117848","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activating top-funnel ABM target audiences through multichannel marketing and sales outreach for a SaaS company - Aboad<\/title>\n<meta name=\"description\" content=\"Activating top-funnel ABM target audiences through multichannel marketing and sales outreach for a SaaS company through the Demand Generation 360\u00b0 service.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/activating-top-funnel-abm-target-audiences-through-multichannel-marketing-and-sales-outreach-for-a-saas-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activating top-funnel ABM target audiences through multichannel marketing and sales outreach for a SaaS company - 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