{"id":117780,"date":"2024-03-22T15:41:50","date_gmt":"2024-03-22T13:41:50","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=117780"},"modified":"2024-03-22T16:36:45","modified_gmt":"2024-03-22T14:36:45","slug":"increasing-brand-awareness-and-sales-for-a-b2c-growth-company","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/increasing-brand-awareness-and-sales-for-a-b2c-growth-company\/","title":{"rendered":"Increasing brand awareness and sales for a B2C growth company"},"content":{"rendered":"\n<section id=\"heading-block-block_8988eb8b660f443d56c6813ba1f73b76\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Dagsmark Petfood <\/h1>\n      \n            <span>Increasing brand awareness and sales for a B2C growth company\r\n\r\n<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_60560f1563b5c1b6cae25e3191a224c7\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_60560f1563b5c1b6cae25e3191a224c7\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_60560f1563b5c1b6cae25e3191a224c7 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/dagsmark-referenssi-facebook.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"233\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/logo-3.png\" class=\"attachment-medium size-medium\" alt=\"\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><i data-stringify-type=\"italic\">This page has been machine-translated from Finnish to English. While we strive for accuracy, we recommend checking the original Finnish version if possible.<br \/>\n<\/i><br \/>\n<a href=\"https:\/\/dagsmarkpetfood.fi\/\" target=\"_blank\" rel=\"noopener\">Dagsmark Petfood Oy<\/a><span style=\"font-weight: 400;\">\u00a0is a rapidly growing company and the only one manufacturing fully Finnish dry dog food. Their foods are made from domestic ingredients, free from additives, allergens, or any harmful processing for pets. The company&#8217;s strong beliefs in purity, quality, and nature guide its operations.<\/span><\/p>\n<p>&nbsp;<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_47351b962c0482cf611974cdeea2401c\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>What\u2019s been done<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Targeted marketing serving different stages of the customer journey to enhance the transition from awareness to trial and purchase                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Growth marketing, analysis, and development in areas such as YouTube, Facebook, Instagram, display, and search advertising                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Content analysis supporting business and communication planning.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Continuous customer learning through audience testing                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Supporting product launches through digital marketing means                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Combining data and creative work with the customer and other partners to enable growth                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_3a1ec02db4712a35473258ddc616ba5d\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_3a1ec02db4712a35473258ddc616ba5d\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Collaborating with Aboad has brought a lot of structure and analytical approach to the digital marketing of our rapidly growing company. Now, we can measure what works and what doesn&#8217;t and allocate resources efficiently to the right targets for our goals. As a growing company, outsourcing certain tasks to Aboad has been a sensible decision. We trust their ability to successfully handle agreed-upon tasks, allowing us to focus on other areas of marketing and sales.&#8221;<\/p>\n                <span>Laura Str\u00f6mberg, Managing Director, Dagsmark Petfood Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Clear objectives and open communication in our collaboration have enabled growth. The entire team at Dagsmark&#8217;s positive attitude towards leveraging data for strengthening brand awareness has allowed for the freedom to discover insights to support growth. The company&#8217;s popular brand and well-received products, combined with successful implementation of the customer journey, enable the best results.&#8221;<\/p>\n                <span>Juha Pihkakoski, Chief Executive Officer, Aboad Oy<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_3a1ec02db4712a35473258ddc616ba5d', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"117\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/GMT.png\" alt=\"Growth Marketing Team\" class=\"wp-image-10235\"\/><figcaption class=\"wp-element-caption\">Growth Marketing Team<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_00749c682507b99180fc7049a94ac333\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Growth marketing that serves customer journey phases, analysis, and development across platforms including YouTube, Facebook, Instagram, Display, and Search Advertising.<\/p>\n","protected":false},"featured_media":10550,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-117780","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increasing brand awareness and sales for a B2C growth company - Aboad<\/title>\n<meta name=\"description\" content=\"Increasing brand awareness and sales for a B2C growth company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/increasing-brand-awareness-and-sales-for-a-b2c-growth-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increasing brand awareness and sales for a B2C growth company - 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