{"id":117779,"date":"2024-03-22T15:36:28","date_gmt":"2024-03-22T13:36:28","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=117779"},"modified":"2024-06-20T12:43:53","modified_gmt":"2024-06-20T09:43:53","slug":"saas-marketing-with-the-help-of-a-growth-marketing-team","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/saas-marketing-with-the-help-of-a-growth-marketing-team\/","title":{"rendered":"SaaS marketing with the help of a growth marketing team"},"content":{"rendered":"\n<section id=\"heading-block-block_8d49d69fe568848fbf7d1eb7dc91b412\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Kotopro<\/h1>\n      \n            <span>SaaS marketing with the help of a growth marketing team\r\n<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_68ebc289c5427ce312206e924d6369a7\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_68ebc289c5427ce312206e924d6369a7\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_68ebc289c5427ce312206e924d6369a7 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/refe2-e1665130904447.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"170\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/kotopro-logo-negative-800x170.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/kotopro-logo-negative-800x170.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/kotopro-logo-negative-768x163.png 768w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/kotopro-logo-negative.png 870w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><i data-stringify-type=\"italic\">This page has been machine-translated from Finnish to English. While we strive for accuracy, we recommend checking the original Finnish version if possible.\u00a0<\/i><\/p>\n<p><a href=\"https:\/\/www.kotopro.com\/\" target=\"_blank\" rel=\"noopener\">Kotopro<\/a> (acquired by Admicom Oyj) is a Finnish company founded in 2011, providing mobile documentation solutions for the construction and real estate industry. Today, over 1000 companies use Kotopro, creating over 2 million electronic documents.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_3b8e18e55111d7951dddac649594460d\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>What\u2019s been done<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Designing, implementing, and developing industry-specific customer journeys.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Adaptable collaboration and team resourcing tailored to the changing demands of a growth company.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Proactive collaboration where marketing development is based on data insights and analysis.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Systematic testing of tactical implementations to find the right solutions.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Creating and developing a management and marketing metrics framework.                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Multichannel marketing (including Google Ads, Facebook Ads, LinkedIn Ads, Readpeak, programmatic buying, search engine optimization)                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Marketing consulting and continuous flexible support as part of collaboration.                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_50e827e59256f818d072f35dcfc422f1\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n       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Expertise, customer engagement, experimental culture, service mindset, and putting the customer at the center lay the foundation for success. The groundwork is now laid to scale to international markets.&#8221;<\/p>\n                <span>Samuli Suomala, Founder, Kotopro Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Kotopro&#8217;s innovative team is well-suited for collaborative experimentation in marketing while maintaining a data-driven approach to development. With strong sales expertise and the need for marketing to generate high-quality leads, clear goals are set for collaboration.&#8221;<\/p>\n                <span>Juha Pihkakoski, Chief Executive Officer, Aboad Oy<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_50e827e59256f818d072f35dcfc422f1', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"117\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/GMT.png\" alt=\"Growth Marketing Team\" class=\"wp-image-10235\"\/><figcaption class=\"wp-element-caption\">Growth Marketing Team<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_b0e1a148e25f9c3245c546de73b4f8c8\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Adaptable collaboration catering to the evolving demands of a growth company, including multichannel marketing planning and implementation.<\/p>\n","protected":false},"featured_media":115964,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-117779","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SaaS marketing with the help of a growth marketing team - Aboad<\/title>\n<meta name=\"description\" content=\"SaaS marketing with the support of a Growth Marketing Team, including multichannel marketing planning and implementation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/saas-marketing-with-the-help-of-a-growth-marketing-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SaaS marketing with the help of a growth marketing team - 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