{"id":117778,"date":"2024-03-22T15:31:21","date_gmt":"2024-03-22T13:31:21","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=117778"},"modified":"2024-03-22T16:33:03","modified_gmt":"2024-03-22T14:33:03","slug":"cmo-and-growth-marketing-team-as-a-service-in-the-technology-industry","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/cmo-and-growth-marketing-team-as-a-service-in-the-technology-industry\/","title":{"rendered":"CMO and growth marketing team as a service in the technology industry"},"content":{"rendered":"\n<section id=\"heading-block-block_9f8e39e2de35f68713b9b5b176699f7e\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n            data-aos=fade-up      data-aos-duration=500      data-aos-delay=50      data-aos-easing=\"ease-in-out\"\n          >\n            <h1>Ainia<\/h1>\n      \n            <span>CMO and growth marketing team as a service in the technology industry<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_2ac096207cac2b3abf3926c203365596\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                        data-aos=fade-left            data-aos-duration=500            data-aos-delay=50            data-aos-easing=\"ease-in-out\"\n                      >\n            <div id=\"bg-content-block-block_2ac096207cac2b3abf3926c203365596\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_2ac096207cac2b3abf3926c203365596 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/ainia-referenssi-switchboard-guys-facebook.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"193\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/Ainia-logo-800x193.png\" class=\"attachment-medium size-medium\" alt=\"Ainia logo\" srcset=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/Ainia-logo-800x193.png 800w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/Ainia-logo-1600x386.png 1600w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/Ainia-logo-768x185.png 768w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/Ainia-logo-1536x370.png 1536w, https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/Ainia-logo-2048x494.png 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><i data-stringify-type=\"italic\">This page has been machine-translated from Finnish to English. While we strive for accuracy, we recommend checking the original Finnish version if possible.\u00a0<\/i><\/p>\n<p><a href=\"https:\/\/www.ainia.fi\/\" target=\"_blank\" rel=\"noopener\">Ainia<\/a> is a company that provides service communication solutions, combining technology and service management. They help companies digitalize their operational systems and service interfaces, all aimed at controlled business digitalization.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_79c29f39361793986a8e0936ff5aa842\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>What\u2019s been done <\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Flexible marketing management and execution service tailored to monthly needs.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Quick start to collaboration and marketing takeover.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Marketing and sales budgeting and monitoring.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Stakeholder collaboration and representing the company in marketing.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Close collaboration with the sales team and sales representatives as part of implementing the company&#039;s overall strategy.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Utilizing account-based marketing to support sales of Switchboard Guys solutions.\r\n                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Reporting to business management and the board of directors.\r\n                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_24d5eb6d84db72415935ccad1f30b32f\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_24d5eb6d84db72415935ccad1f30b32f\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;I wanted a stellar CMO for us, someone who could take full responsibility for the Sales &amp; Marketing budget and marketing execution. Juha and Aboad were the perfect choice because, in addition to bringing in a first-class individual who fit perfectly into our team, we also got the entire marketing team from Aboad. This was a perfect test of a modern model where being part of the Ainia family transcends the type of contract.&#8221;<\/p>\n                <span>Jani Valkonen, CEO, Ainia Solutions Oy<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Working with Ainia&#8217;s growth-oriented team is rewarding due to the company culture where everyone, regardless of title, is working towards a common goal. This eliminates unnecessary bureaucracy and fosters openness for experimental marketing, facilitating growth.&#8221;<\/p>\n                <span>Juha Pihkakoski, Chief Executive Officer, Aboad Oy<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_24d5eb6d84db72415935ccad1f30b32f', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Service concepts<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"131\" height=\"115\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/CMO.png\" alt=\"Chief Marketing Officer\" class=\"wp-image-10233\"\/><figcaption class=\"wp-element-caption\">Chief Marketing Officer<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"117\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/GMT.png\" alt=\"Growth Marketing Team\" class=\"wp-image-10235\"\/><figcaption class=\"wp-element-caption\">Growth Marketing Team<\/figcaption><\/figure>\n<\/div>\n\n\n<section id=\"cta-block-block_d1b8b628fc579d6641c8e2f6f0200914\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Flexible marketing management and implementation service, adapted to monthly needs in collaboration with sales and other company management.<\/p>\n","protected":false},"featured_media":10545,"menu_order":0,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false},"class_list":["post-117778","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CMO and growth marketing team as a service in the technology industry - Aboad<\/title>\n<meta name=\"description\" content=\"CMO and Growth Marketing Team as a Service in the technology sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/cmo-and-growth-marketing-team-as-a-service-in-the-technology-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO and growth marketing team as a service in the technology industry - 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