{"id":10895,"date":"2022-03-11T17:50:48","date_gmt":"2022-03-11T15:50:48","guid":{"rendered":"https:\/\/www.aboad.fi\/?post_type=case&#038;p=10895"},"modified":"2022-03-23T12:50:00","modified_gmt":"2022-03-23T10:50:00","slug":"global-user-acquisition-for-a-new-mobile-app","status":"publish","type":"case","link":"https:\/\/www.aboad.fi\/en\/case\/global-user-acquisition-for-a-new-mobile-app\/","title":{"rendered":"Global user acquisition for a new mobile app"},"content":{"rendered":"\n<section id=\"heading-block-block_6225f5882a850\" class=\"heading-block\">\n  <div class=\"heading-block--wrapper\">\n        <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg version=\"1.1\" viewBox=\"0 0 360.559 199.712\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradient\" x1=\"0.239\" x2=\"1\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#69eba9\"\/>\n              <stop offset=\"0.507\" stop-color=\"#14addd\"\/>\n              <stop offset=\"1\" stop-color=\"#6a1b9a\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_6\" data-name=\"Path 6\" d=\"M601.028,4571s127.421,33.325,215.769,116.354,144.79,83.357,144.79,83.357V4571Z\" transform=\"translate(-601.028 -4571)\" fill=\"url(#lineargradient)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n        <div\n      class=\"heading-block--content \"\n          >\n            <h1>Coiniverse<\/h1>\n      \n            <span>Global user acquisition for a new mobile app<\/span>\n          <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"content-block-block_6225f5ab2a851\" class=\"content-block\">\n  <div class=\"content-block--wrapper custom-margin\" style=\"margin-top:50px\">\n    <div class=\"content-block--content wide\">\n            <div class=\"content-block--items\">\n                        <div\n            class=\"content-block--item image-with-bg single-content-box before \"\n                      >\n            <div id=\"bg-content-block-block_6225f5ab2a851\" class=\"content-block--item__image background-image\">\n              <style>\n                #bg-content-block-block_6225f5ab2a851 {\n                  background-image: linear-gradient(0deg, rgba(106, 27, 154, 1) 0%, rgba(106, 27, 154, 0.89) 30%, rgba(106, 27, 154, 0) 100%), url('https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/coiniverse-reference-imh.jpg');\n                }\n              <\/style>\n            <img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"151\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/03\/coiniverse-logo.png\" class=\"attachment-medium size-medium\" alt=\"Coiniverse logo\" \/>            <\/div>\n            <div class=\"content-block--item__text heading-color--purple\">\n              <p><a href=\"https:\/\/www.rahapaja.fi\/en\/\" target=\"_blank\" rel=\"noopener\">Mint of Finland<\/a> developed the <a href=\"https:\/\/www.coiniverse.app\/\" target=\"_blank\" rel=\"noopener\">Coiniverse app<\/a> in collaboration with the mints of the world. Coiniverse offers coin collectors a completely new digital platform that provides features to support their hobby and a possibility to share and see other collectors&#8217; collections. The global collector community is at the heart of Coiniverse, and the app is constantly being developed by listening to the community&#8217;s needs.<\/p>\n                          <\/div>\n          <\/div>\n                    <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"list-block-block_6225f5f22a853\" class=\"list-block\">\n  <div class=\"list-block--wrapper\">\n    <div class=\"background-large\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 1920 1079.917\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplelist\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_18\" data-name=\"Path 18\" d=\"M-95.878,5715.6s-35.225,930.1,414.072,1023.012,1505.281-235.384,1505.281-235.384V5794.455S1339.4,5873.965,866,5837,244.3,5588.175-95.878,5715.6Z\" transform=\"translate(96.526 -5675.261)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplelist)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"list-block--content\">\n            <h2>Highlights of the collaboration<\/h2>\n      \n              <div class=\"lists-container\">\n                              <div class=\"list-container\">\n                            <ul class=\"list\">\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Over 20,000 new Android and iOS users during six months                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Strategic and tactical planning of multi-channel user acquisition efforts in the global marketplace                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Market, operating system, and channel testing as part of the go-to-market in Europe                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Application marketing and analytics ecosystem buildup                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Close and proactive collaboration within the Coiniverse team                <\/li>\n                                              <li\n                  class=\"list-item gradient \"\n                  data-aos=\"fade-right\"\n                  data-aos-duration=\"500\"\n                  data-aos-delay=\"50\"\n                  data-aos-easing=\"ease-in-out\"\n                  data-aos-once=\"true\"\n                >\n                                    <span>+<\/span>\n                                    Operating, optimizing, and continuous testing as part of the multi-channel user acquisition marketing supported by modern machine learning technologies                <\/li>\n                            <\/ul>\n            <\/div>\n          \n                <\/div>\n      \n    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section id=\"quote-block-block_6225f6532a85a\" class=\"quote-block\">\n  <div class=\"quote-block--wrapper \">\n    <div class=\"background\">\n      <div class=\"svg-container\">\n        <svg viewBox=\"0 0 428.415 455.655\" class=\"svg-content\">\n          <defs>\n            <linearGradient id=\"lineargradientpurplequote\" x1=\"0.5\" x2=\"0.5\" y2=\"1\" gradientUnits=\"objectBoundingBox\">\n              <stop offset=\"0\" stop-color=\"#6a1b9a\"\/>\n              <stop offset=\"1\" stop-color=\"#350e4d\"\/>\n            <\/linearGradient>\n          <\/defs>\n          <path id=\"Path_1\" data-name=\"Path 1\" d=\"M0,5617s99.98,232.115,222.821,268.911,205.594,117.271,205.594,117.271V5722.469s-53.877-100.675-183.309-115.314S0,5547.526,0,5547.526Z\" transform=\"translate(0 -5547.526)\" opacity=\"0.297\" fill=\"url(#lineargradientpurplequote)\"\/>\n        <\/svg>\n      <\/div>\n    <\/div>\n    <div class=\"quote-block--content\">\n\n            <div id=\"splide-quote-block-block_6225f6532a85a\" class=\"splide quotes-container\">\n        <div class=\"splide__track\">\n          <ul class=\"splide__list\">\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;Aboad has taken up the challenge we set for them very well  \u2013 achieving fast growth in Europe with market-specific localization is a tough challenge. Still, they managed to have just the right solutions for this. The work has been extremely well-planned while remaining agile and enabling cost-effective testing of new ways to reach the target audience.&#8221;<\/p>\n                <span>Mikko Siev\u00e4nen, Head of Digital Development, Mint of Finland<\/span>\n              <\/div>\n            <\/li>\n                        <li class=\"splide__slide\">\n              <div class=\"single-quote-container centered-text\">\n                <p>&#8220;International marketing for an innovative new app is always inspiring. In addition to that, the cooperation with the versatile and experimentally apt Coiniverse team from Mint of Finland has made the work both pleasant and effective while reaching set goals.&#8221;<\/p>\n                <span>Juha Pihkakoski, Chief Executive Officer, Aboad Oy<\/span>\n              <\/div>\n            <\/li>\n                      <\/ul>\n        <\/div>\n      <\/div>\n      \n    <\/div>\n  <\/div>\n  <script>\n    new Splide( '#splide-quote-block-block_6225f6532a85a', {\n      type   : 'loop',\n      perPage: 1,\n      arrows: false,\n      autoplay: true,\n      interval: 5000,\n      drag: false,\n    } ).mount();\n  <\/script>\n<\/section>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">Service concepts<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"132\" height=\"117\" src=\"https:\/\/www.aboad.fi\/wp-content\/uploads\/2022\/02\/GMT.png\" alt=\"Growth Marketing Team\" class=\"wp-image-10235\"\/><figcaption>Growth Marketing Team<\/figcaption><\/figure><\/div>\n\n\n\n<section id=\"cta-block-block_6225f6aa2a85d\" class=\"cta-block\">\n  <div class=\"cta-block--wrapper\">\n    <div\n      class=\"cta-block--content \"\n          >\n      <h2>\u201dDo you work like this with all your clients?\u201d<\/h2>\n<p>Our clients are often delighted with the service and ask, \u201dDo you work like this with all your clients?\u201d. The answer is simple \u2013 this is the only way we work. That\u2019s because making things together brings the best results.<\/p>\n<p>&nbsp;<\/p>\n              <a class=\"button\" href=\"https:\/\/www.aboad.fi\/en\/services\/\" target=\"_self\">Learn more about MaaS<\/a>\n          <\/div>\n  <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Mint of Finland developed the Coiniverse app in collaboration with the mints of the world.<\/p>\n","protected":false},"featured_media":10529,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-10895","case","type-case","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case: Coiniverse - Aboad<\/title>\n<meta name=\"description\" content=\"Global user acquisition for a new mobile app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aboad.fi\/en\/case\/global-user-acquisition-for-a-new-mobile-app\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case: Coiniverse - 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